Content Strategist & Designer, Unilever Wellbeing Collective UK

Term

4.5 months

Start Date

August, 2026

Reporting Line

Marketing Manager, Liquid IV

Liquid IV is the fastest growing brand within Unilever’s Health and Well-being collective. This is a hybrid role, working between home and the Unilever London HQ, for a Designer with 2+ years’ experience and a creative flair who can adapt and localise Global assets for the UK division of the business.

Responsibilities

• Content Planning: Work with the brand team to map audience personas, brand messaging and platform requirements to inform content production
• High-Velocity Testing: Take a single creative brief and develop multiple format, hook, and copy variations to rapidly test what resonates with our audience.
• Ads Production (most of the time will be spent here):
  • Social: Ideate, design, and edit high-performing static, carousel, and video ads (Reels, Stories, Feed) for Meta, TikTok, Amazon and paid search platforms. Rework prior content to improve performance or longevity or move it from organic to paid optimisation.
  • dCommerce Asset Production: Design high-converting product imagery, infographics, upsell flows and landing page content for digital commerce channels (Shopify, Amazon, etc.). Create engaging visuals for CRM (email marketing) and retention campaigns. Translate product benefits and data into clear, engaging visual content
• Performance-Driven Creative Optimization: Review performance data with the marketing team to understand what’s working. Iterate on creative based on insights, testing new hooks, formats, visuals, and messaging angles.
• Graphic Design for Digital Marketing: Design digital assets including email headers, landing page graphics, web banners, product feature visuals, and promotional materials that support campaigns and product launches.
• Short-Form Video Editing: Edit short-form videos using transitions, text overlays, sound syncing, and platform-specific trends. Optimize pacing, hooks, and visual hierarchy to maximize retention and engagement.
• Trend Sourcing: Keep a pulse on TikTok and Instagram native formats, meme cultures, and direct-to-consumer (DTC) layout trends to keep our brand looking fresh and native to the feed.
• Light Photography or Content Capture: Capture simple product shots, lifestyle moments, or behind-the-scenes content when needed to support social storytelling.
• Asset & File Management: Maintain organized file structures, templates, and brand assets. Ensure all deliverables are properly labelled, versioned, and optimized for cross-team use