Digital products

• Identify, create, and sell useful digital products, particularly for our Elf on the Shelf community.
• Manage everything from product development and pricing to promotion and optimisation.
• Use sales data and audience feedback to improve products and build repeatable seasonal campaigns.

Partnerships and campaign delivery

• Identify, approach, and build relationships with relevant brands and businesses.
• Create & present compelling pitches and commercial campaigns that benefit both the partner and our audience.
• Manage campaigns from initial conversation through to delivery, reporting, and renewal.

What we’re looking for:

You’ll need to be both creative and commercially driven. Being brilliant at content is not enough on its own; you must be comfortable being accountable for revenue.

Ideally, you will have:

• Strong skills across social media, short-form video, graphics, and copywriting.
• A clear understanding of what performs across Facebook, Instagram, and TikTok.
• Experience monetising audiences through partnerships, sponsorships, e-commerce, or digital products.
• Confidence approaching businesses, pitching ideas, and closing commercial opportunities.
• Ability to use AI tools to create high-quality content efficiently.
• Commercially minded, data-driven, and comfortable working towards revenue targets.
• Proactive, resilient, and capable of taking an idea from concept to revenue.
• Experience in football, camping, gaming, or family media is valuable—but execution matters more.

How success will be measured:

This role has one core KPI: Revenue growth.

You’ll be responsible for increasing the total revenue generated across the assigned channels, with clear monthly and quarterly financial targets.

That revenue may come from:

• Recurring commercial partnerships and sponsorships.
• Digital product sales.
• Affiliate and e-commerce income.
• Brand deals and advertising campaigns.
• New monetisation opportunities you identify and develop.

Audience growth, engagement, and content performance still matter but ultimately, they are tools for achieving the primary goal: building sustainable and growing revenue.

The kind of person who will thrive:

You see an engaged audience and immediately start thinking about how to serve it better and how that value can become a sustainable business.

You’re proactive, resourceful, and comfortable testing ideas quickly. You don’t wait to be handed a detailed plan. You research the audience, identify the opportunity, create the content, build the commercial proposition, and take responsibility for the result.

You’re equally comfortable creating a social video, developing a digital product, pitching a brand, and reviewing the revenue numbers.

You understand that monetisation should never come at the expense of audience trust. The best commercial ideas improve the community rather than interrupt it.

What we offer:

• Ownership of established channels with significant commercial potential.
• The freedom to test and develop new ideas.
• A performance-related bonus linked to the revenue you generate.
• Access to Dadsnet’s wider creative, commercial, and audience expertise.
• The opportunity to build new revenue streams rather than simply maintain existing ones.
• A fast-moving, ambitious environment where strong ideas can be executed quickly.

To apply:

Please fill out this form. https://forms.gle/tNLjUC2Aaxxi5PES9

(We’re less interested in generic applications and more interested in evidence that you can combine creativity with commercial results.)