Focus 5 Recruitment
Conversion Rate Optimisation Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Conversion Rate Optimisation Manager - ecommerce business
Leeds - on site role
£50,000 - £60,000 (depending on experience) + bonus
We’re looking for an experienced Conversion Rate Optimisation (CRO) Manager who is genuinely passionate about improving online performance to support the continued growth of a fast-growing ecommerce business based in Leeds.
This role offers real ownership. You’ll take the lead on the company’s conversion strategy, embed best-practice CRO processes across the business, and work closely with internal teams to drive measurable commercial growth across their digital platforms. The CRO Manager role sits within a mature, commercially focused ecommerce environment based in the North West. The culture is grounded and collaborative, and you’ll be encouraged to challenge existing thinking. If you agree with everything that’s already being done, you’re probably not adding the value this business is looking for.
You’ll work across multiple ecommerce sites and product ranges, giving you plenty of variety and challenge. This is a fast-paced role that requires clear thinking, strong communication, and the confidence to influence stakeholders across the business. The ability to translate data into practical, revenue-driving actions is key.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Core Responsibilities
- Champion a ‘test and learn’ mindset, embedding a continuous optimisation culture across the ecommerce function
- Work at a senior level across digital, marketing, UX, and development teams to influence and drive the CRO and digital analytics agenda
- Own and lead the conversion strategy across multiple ecommerce platforms
- Deliver regular performance updates and insights to key internal stakeholders
- Plan and execute A/B testing and website optimisation initiatives using qualitative and quantitative data to improve conversion rate, AOV, engagement, and bounce rate
- Collaborate closely with in-house designers, developers, and digital teams to bring tests and improvements to life
- Analyse A/B and MVT test results, clearly demonstrating impact on conversion and revenue
- Support digital marketing activity by ensuring landing pages and user journeys are optimised to deliver campaign objectives
- Analyse end-to-end customer journeys using heatmaps, session replays, surveys, and user feedback
- Produce clear test summaries with performance analysis and actionable recommendations for next steps
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Experience / Skills Required
- Proven experience delivering CRO initiatives with clear commercial impact, ideally within ecommerce
- Hands-on experience using CRO tools such as Optimizely, VWO, Monetate, or Adobe Target
- Strong understanding of usability best practice and user behaviour
- At least 2 years’ experience using website analytics tools such as Google Analytics
- Practical experience of A/B and multivariate testing
- Commercially minded, self-motivated, and comfortable influencing stakeholders
- Highly data-driven with a strong focus on results and ROI
- Confident contributing to presentations, workshops, and senior-level discussions
This Conversion Rate Optimisation Manager role is live and plays a key part in the ongoing growth of the ecommerce operation. For immediate consideration and full details, please apply ASAP.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location