BT Group
Conversion Rate Optimization (CRO) Manager
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Job Title: Conversion Rate Optimization (CRO) Manager
Req ID: 63520
Job Function: Strategy, Transformation & Business Intelligence
Posting Start Date: 08/10/2026
Posting End Date: 19/10/2026
Division: UK Business
Job Location: GBR-London-BTHQ One Braham
Advertised Salary: Competitive
Job Req ID: 63520
Posting Date: 08/10/2026
Location: London, Manchester, Birmingham & Bristol
Salary: Competitive
About The Role
The CRO Manager leads the strategy, delivery, and continuous improvement of the organisation’s conversion rate optimisation programme, turning customer insight, behavioural data, and experimentation into measurable commercial growth.
This role is responsible for identifying high-impact opportunities across digital journeys, building a structured test-and-learn roadmap, and partnering with product, design, marketing, analytics, engineering, and commercial teams to improve conversion, revenue efficiency, lead quality, and customer experience. The CRO Manager combines analytical rigour with user-centred thinking, ensuring every optimisation decision is grounded in evidence and focused on meaningful business outcomes.
What You’ll Be Doing
- Own and lead the end-to-end CRO and optimisation programme across digital journeys.
- Identify high-impact optimisation opportunities based on customer behaviour, performance data, and commercial value.
- Shape clear hypotheses and translate them into a structured test-and-learn roadmap.
- Design, oversee, and evaluate A/B, multivariate, and other experimentation approaches.
- Define success metrics and ensure each test has a clear measurement framework.
- Analyse test performance and translate findings into recommendations for rollout, iteration, or further investigation.
- Establish scalable CRO processes, governance, and quality standards for experimentation.
- Maintain rigour across test design, execution, analysis, and decision-making.
- Prioritise team effort against business value, customer impact, and strategic objectives.
- Partner with product, design, marketing, analytics, engineering, and commercial teams to improve conversion, revenue efficiency, lead quality, and customer experience.
- Coach, develop, and support CRO specialists/professionals to build capability and confidence.
- Align senior stakeholders around optimisation priorities, trade-offs, and investment decisions.
- Communicate progress, learnings, and commercial impact with clarity, confidence, and credibility.
- Build a culture of curiosity, accountability, evidence-led decision-making, and continuous improvement.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Essential Skills / Experience
- CRO and experimentation expertise — designing hypotheses, A/B tests, multivariate tests, and optimisation roadmaps.
- Analytical rigour — defining success metrics, interpreting data, and making evidence-led recommendations.
- Commercial acumen — connecting conversion, revenue efficiency, lead quality, and customer experience to business growth.
- Customer-centred thinking — understanding user behaviour, journey friction, and what drives customers to act.
- Stakeholder leadership — aligning senior stakeholders, managing trade-offs, and communicating impact clearly.
- People leadership and collaboration — coaching CRO specialists and working effectively across product, design, marketing, analytics, engineering, and commercial teams.
Our Package
- 10% on target annual bonus
- Access to an online private GP 24/7 for you and your immediate family
- Market-leading paid carers leave with up to 2 weeks off
- Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
- Discounted EE and BT products, including mobile and broadband
- Market-leading Pension scheme – 5% from you and 10% from us
- Holiday purchase scheme
Get help with your application
Your very own career expert that helps elevate your application to the next level.
You can select additional benefits, including healthcare, dental, gym memberships, and more when you’re ready.
Join us at a pivotal moment for BT Business. We are executing a multi-year transformation to restore growth, modernise at scale, and unlock new markets beyond connectivity. Our ambition is clear – return to sustainable revenue and EBITDA growth, strengthen our market position, and deliver meaningful shareholder value through disciplined execution and bold reinvention.
We are fundamentally reshaping the business – simplifying our portfolio, digitising our customer experience, and building market-leading capability across cyber, AI, and managed services, all powered by the UK’s leading fixed and mobile networks. This is a shift from a legacy connectivity provider to a modern, solutions-led, AI-first business that can truly differentiate in a competitive and fast-moving market.
With execution momentum building and a clear path to growth, the opportunity now is to scale what works, accelerate performance, and fully realise our potential. This is about delivering against ambitious financial outcomes while transforming how we operate – creating a business that is simpler, faster, more innovative, and easier to do business with.
If you want to be part of the team shaping the turnaround of a multi-billion-pound business – and building a stronger, more competitive BT for the future – this is your moment.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location