BT Group
Conversion Rate Optimization (CRO) Manager
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Conversion Rate Optimization (CRO) Manager
Req ID: 59821
Job Function: Strategy, Transformation & Business Intelligence
Posting Start Date: 31/07/2026
Posting End Date: 11/08/2026
Division: UK Business
Job Location: GBR-London-BTHQ One Braham
Advertised Salary: competitive
Job Req ID: 59821
Posting Date: 31/07/2026
Location: London, Birmingham, Manchester & Bristol
Salary: Competitive
About The Role
The CRO Manager leads the strategy, delivery, and continuous improvement of the organisation’s conversion rate optimisation programme, turning customer insight, behavioural data, and experimentation into measurable commercial growth.
This role is responsible for identifying high-impact opportunities across digital journeys, building a structured test-and-learn roadmap, and partnering with product, design, marketing, analytics, engineering, and commercial teams to improve conversion, revenue efficiency, lead quality, and customer experience. The CRO Manager combines analytical rigour with user-centred thinking, ensuring every optimisation decision is grounded in evidence and focused on meaningful business outcomes.
What You’ll Be Doing
- Own and lead the end-to-end CRO and optimisation programme across digital journeys.
- Identify high-impact optimisation opportunities based on customer behaviour, performance data and commercial value.
- Shape clear hypotheses and translate them into a structured test-and-learn roadmap.
- Design, oversee and evaluate A/B, multivariate and other experimentation approaches.
- Define success metrics and ensure each test has a clear measurement framework.
- Analyse test performance and translate findings into recommendations for rollout, iteration or further investigation.
- Establish scalable CRO processes, governance and quality standards for experimentation.
- Maintain rigour across test design, execution, analysis and decision-making.
- Prioritise team effort against business value, customer impact and strategic objectives.
- Partner with product, design, marketing, analytics, engineering and commercial teams to improve conversion, revenue efficiency, lead quality and customer experience.
- Coach, develop and support CRO specialists/professionals to build capability and confidence.
- Align senior stakeholders around optimisation priorities, trade-offs and investment decisions.
- Communicate progress, learnings and commercial impact with clarity, confidence and credibility.
- Build a culture of curiosity, accountability, evidence-led decision-making and continuous improvement.
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Essential Skills / Experience
- CRO and experimentation expertise — designing hypotheses, A/B tests, multivariate tests and optimisation roadmaps.
- Analytical rigour — defining success metrics, interpreting data and making evidence-led recommendations.
- Commercial acumen — connecting conversion, revenue efficiency, lead quality and customer experience to business growth.
- Customer-centred thinking — understanding user behaviour, journey friction and what drives customers to act.
- Stakeholder leadership — aligning senior stakeholders, managing trade-offs and communicating impact clearly.
- People leadership and collaboration — coaching CRO specialists and working effectively across product, design, marketing, analytics, engineering and commercial teams.
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Our Package
- 10% on target annual bonus
- Access to an online private GP 24/7 for you and your immediate family
- Market-leading paid carers leave with up to 2 weeks off
- Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
- Discounted EE and BT products, including mobile and broadband
- Market leading Pension scheme – 5% from you and 10% from us
- Holiday purchase scheme
You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.
With over 180 years of heritage, BT Business has brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers in the UK
We’re a leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.
We are Customer-First Challengers, who are Committed, Clear and Connected. We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.
As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.
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