Mandarin Oriental
Coordinator, Celebrity Relations & Brand Advocacy
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Mandarin Oriental Hotel Group is looking for a Coordinator, Celebrity Relations & Brand Advocacy to join our Brand team.
Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.
Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world's most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.
About The Job
The Coordinator, Celebrity Relations & Brand Advocacy will assist in overseeing Mandarin Oriental’s global celebrity relations and brand advocacy strategy, strengthening the brand’s presence across all major platforms through celebrity activations and influencer/KOL activities, administering best-in-class execution at both the corporate and hotel levels. This role will directly support the Manager, Celebrity & Talent Relations, providing functional support across all hotel-level brand advocacy efforts through proper channels and workflows. The Coordinator, Celebrity Relations & Brand Advocacy will support the execution of strategic actions defined by the business, and will additionally oversee the ongoing needs of the Manager.
As Coordinator, Celebrity Relations & Brand Advocacy, you will be responsible for the following duties:
Celebrity & VIP Relation Coordination
- Support the planning and execution of celebrity and VIP guest engagement strategies across the global hotel portfolio.
- Coordinate celebrity stays, hosted experiences, gifting initiatives, and special requests in partnership with corporate and hotel teams.
- Maintain accurate records of celebrity interactions, preferences, approvals, and partnership opportunities.
- Assist in identifying talent aligned with Mandarin Oriental's brand positioning and target audiences.
- Coordinate logistics with talent representatives, agents, managers, and publicists.
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Brand Advocacy Efforts
- Assist in executing brand advocacy programs that strengthen long-term relationships with influential guests and opinion leaders.
- Support ambassador and partnership campaigns from concept through execution.
- Help identify opportunities to engage luxury lifestyle influencers, creators, and cultural opinion leaders.
- Track campaign deliverables and ensure contractual obligations are fulfilled.
Performance & Programme Optimisation
- Monitor and evaluate the effectiveness of celebrity and creator partnerships through social media performance, PR coverage, brand visibility and commercial impact.
- Develop reporting frameworks that measure programme performance and identify opportunities for continuous improvement.
- Monitor external activity involving Mandarin Oriental Fans and creators, identifying reputational risks or opportunities and escalating where appropriate.
- Analyse industry trends, competitor activity and emerging cultural movements to inform future advocacy opportunities.
Activation Coordination
- Coordinate timelines, assets, approvals, and communications for celebrity and advocacy campaigns in tandem with the Social Media & Activations team.
- Assist with campaign reporting, including media coverage, social performance, and ROI metrics.
Administrative Support
- Maintain talent databases and contact lists.
- Prepare briefing documents, itineraries, presentations, and post-event reports.
- Coordinate and track invoices, bookings, and other logistics.
- Coordinate travel arrangements and event details when required.
- Support the broader teams (e.g. Social Media & Activations, Media Planning & Strategy, Trade Marketing & Events) as required by the Chief Brand & Marketing Officer and the VP, Marketing with administrative duties and other tasks as required
As Coordinator, Celebrity Relations & Brand Advocacy, we expect from you:
- Previous experience in hospitality, luxury retail, public relations, brand marketing, guest relations, reservations, events, lifestyle, or a related customer-facing environment.
- A genuine passion for luxury hospitality, travel, culture, entertainment, celebrity relations, and social media.
- Strong organisational and project coordination skills, with the ability to manage multiple priorities simultaneously in a fast-paced environment.
- Excellent attention to detail and a commitment to delivering work to the highest standards.
- A proactive, solution-oriented mindset with the confidence to take ownership of tasks and drive them through to completion.
- Strong interpersonal and relationship-building skills, with the ability to engage professionally with internal stakeholders, hotels, agencies, talent representatives, and VIP guests.
- Excellent written and verbal communication skills.
- Strong administrative capabilities, including proficiency in Microsoft Office applications, particularly PowerPoint, Excel, and Outlook.
- Experience coordinating events, campaigns, guest experiences, or partnerships would be advantageous.
- An understanding of influencer marketing, social media platforms, celebrity engagement, and the evolving creator landscape is desirable.
- The ability to maintain absolute discretion and confidentiality when handling sensitive information relating to celebrities, VIPs, and commercial partnerships.
- A flexible and collaborative approach, with a willingness to support projects across multiple marketing disciplines when required.
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Our commitment to you
Learning & Development
Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
MOstay
When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
Health & Colleague Wellness
Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
Retirement Plans
When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.
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