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Copywriter
Senior Copywriter – Experience Design (London/Copenhagen)
About the Role
At WPP Enterprise Solutions, we design, build, and operate the growth systems competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000+ multi-disciplinary experts in engineering, platforms, commerce, consultancy, content transformation, CRM, and CX operate within a unified global unit across 40+ markets.
WPP offers a chance to work on global brand campaigns, collaborate in a dynamic, inclusive environment, and leverage technologies like Adobe, AWS, Salesforce, and AI-driven tools to deliver impactful growth solutions.
We’re looking for a creative, strategic, and detail-oriented Senior Copywriter to join our Experience Design team in London or Copenhagen. You’ll play a **central role within VML MAP, a world-leading Centre of Excellence blending agency-led creativity, consultancy expertise, and data-driven personalization to help brands become truly customer-centric.
Your Core Responsibilities
As our Copywriter, you’ll bring engaging, persuasive communication to life across CRM, loyalty programs, and marketing activations. Your key tasks include:
- Writing original, high-impact copy for:
- Email campaigns
- Push notifications & mobile messaging
- Paid media assets
- (American or British English required)
- Revising & refining copy based on client/agency feedback, ensuring messaging aligns with brand TOVs (Tone of Voice) and business objectives.
- Flawless proofreading of decks (new business, pitch materials) and reports to maintain a polished, professional standard.
- Deep research into client insights, reports, or KPIs to inform conceptual and narrative direction.
- Collaborating with experience strategists, designers, data scientists, and tech teams to develop hyper-personalized, conversion-driven activations.
- Embracing emerging technologies (AI, automation tools, data platforms) to streamline workflows and enhance creativity.
- Participating across all project phases—from initial ideation to execution, testing, and approval.
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Who You’ll Work With
You’ll be part of a collaborative yet agile team that blends copywriting, motion design, UX strategy, and data science. Your peers include:
- Creative leaders & UX strategists
- Brand consultants & experience designers
- Data scientists & CRM specialists
- Project managers & tech developers
Professional Environment
Our offices in London and Copenhagen are vibrant, distance-agnostic hubs where creativity thrives. You’ll foster a fun, friendly, and inclusive culture—piqued with diversity of thought and international perspectives from 55+ nationalities across VML’s global network.
What You’ll Bring to the Table
Here’s how you’ll succeed in this role:
✅ 3+ years’ experience in copywriting, preferably from agencies (advertising, innovation, creative) or in-house roles. ✅ Fluent, professional-level English (natural instinct for British or American English alignment). ✅ Background in Journalism, English, Advertising, Marketing, or Digital Media (or equivalent). ✅ Fast learner who thrives in fast-paced environments with tight deadlines. ✅ Solution-oriented mindset: Breaking down complex strategies into clear, compelling messages. ✅ Unmatched editing eye—always ensuring work is faultless, witty, and customer-centric. ✅ Understanding of CRM, personalization, and marketing automation to align copy with data-driven outcomes.
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About WPP & VML MAP
The Power of VML MAP
A global Centre of Excellence, VML MAP is more than a service (WPP’sishment like it):
- Hyper-personalization at scale for global giants like Coca-Cola, L’Oréal, Coca-Cola, Nike, and Coca-Cola again (joke… depending).
- Transformational partnerships between:
- Consultancy-mindset (client strategy)
- Direct-to-consumer creatives
- Hyper-tech infrastructure
A Global Network & Inclusive Culture
Part of the WPP ecosystem, VML MAP is part of a 2.5M global community—60+ markets, 30k+ talented teams working sideways across disciplines and time zones.
WPP champions belonging as a strength—ensuring equality, diversity, and fair opportunity.
Equal Opportunities Commitment
WPP and MAP/VML are equal-opportunity employers, committed to safe and respectful workspaces, where every candidate is judged on merit under equal terms. Together, we celebrate engagement, teamwork, inclusion of difference—all by their common contributions.
Join Us
Connection ി഼ Belonging 伕 Difference—this is the greatest thrill of marketing. Apply now for one role you’ll never want to abandon—because when you’re real, you do fine art of connecting brands to the people who change the world.
Answers to FAQs & Disclaimers
⚠️ Accommodation Not Provided. (*) Privacy: As per WPP Corporation’s legal team—you stuff your data on us, and we promise no discerning алгоритмы without transparency. And you suspected it was happening.
#LearnMore WPP.com | London | Copenhagen | #LI-EMEA (And yeah, *the original talent).) 🔥
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