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Copywriter – VML MAP (London or Copenhagen)
Who We Are
VML, part of WPP, is a leading creative company specialising in brand and customer experience, blending marketing strategy and commerce to drive growth. Celebrated for its innovative, human-centred, award-winning work, we partner with iconic global brands like AstraZeneca, Colgate-Palmolive, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. Recognised as a Leader in Forrester’s Wave™ Reports across marketing disciplines, including healthcare (via VML Health), the agency operates through a global network of 26,000+ talented professionals across 55+ markets, with hubs in Kansas City, New York, London, São Paulo, Shanghai, Singapore, and Sydney.
WPP empowers brands with cutting-edge creative, media, and technology solutions, supported by its WPP Open platform. "We have the work; you have the chops. Together, nothing can stop us."
About the Role
Join VML MAP, the global CRM, marketing automation, and personalisation powerhouse, as an in-house Copywriter in our Experience Design team. You’ll craft compelling, audience-driven communications for international clients—balancing creativity with strategic insight and cutting-edge tech to deliver hyper-personalisised brand experiences.
What the Daily Reality Looks Like
Your responsibilities will include:
- Writing original, on-brand copy for emails, push notifications, and paid media in American or British English.
- Collaborating on CRM, loyalty, and advocacy campaigns.
- Revising copy based on stakeholder feedback to ensure alignment with TOVs (Tone-of-Voice) and business goals.
- Proofreading new business and pitch materials with flawless attention to detail.
- Transforming insights/analytics into strategic, concept-driven messaging.
- Integrating new technologies (e.g. A/B testing tools, automation platforms) into your workflow.
- Actively contributing to projects from briefing to execution, liaising with designers, strategists, and clients.
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Who You’ll Befriend
As part of the Experience Design team, you’ll collaborate closely with: ✔ Designers, motion artists, and creative leads ✔ Experience strategists and data scientists, uncovering behaviour-driven patterns. ✔ Tech developers building seamless personalisation platforms. ✔ Project managers and operations experts.
Our offices in London and Copenhagen foster a collegial, innovative atmosphere. With global teams spanning 150+ offices across 60+ countries, you’ll thrive in an environment that embraces diversity, collaboration, and mutual growth.
We Need People Who
Your star qualities? A fast learner, sharp creator, and contextual communicator. Specifically:
- Channels collaborative energy in a high-octane environment with tight deadlines.
- Translates data-driven insights into persuasive, engaging copy—without losing authenticity.
- Commits to rigorous editing to deliver crisp, error-free outcomes.
- Values meticulousness in narrative and technical delivery.
Our Ideal Candidate
Requirements
- 3+ years’ copywriting experience in an advertising or in-house agency environment.
- Excellent command of English (professional writing clarity and stylistic flexibility).
- Relevant education (or equivalent experience) in journalism, English, communications, or advertising.
- Ability to operate solo or within teams while delivering under pressure.
- Portfolio or examples of copy with measurable impact (e.g., campaign outputs, rebrand stories, disruptive creative hooks).
Nice-to-Haves
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketing Cloud).
- Expertise in data storytelling for segments and audience micro-tailoring.
- Experience in healthcare/pharma audiences – advantage for VML Health network roles.
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About VML MAP and Beyond
A Global Center for Hyper-Personalisation
VML MAP is a 1,000+ person COE blending: 🔹 Data science to fuel bespoke customer journeys. 🔹 Creative strategy that speaks directly to individual needs. 🔹 Tech expertise to scale personalised systems at enterprise level.
We partner with blue-chip brands to accelerate CRM transformation, architecting ecosystems where every interaction is uniquely compelling. Our charters include inputs from 30+ nationalities—curl up with a Danish colleague one day’s client call; draft a Th.peek London marketing update another.
The VML Way
🠊 Flex and Ingenuity: Ahead of hybrid policies industry-standard 4 days/week in the office, supplemented by flexibility tailored to individual preferences (discuss during interviews). 🠊 Belong & Grow: We’re an EOural occasion employer, actively bridging gaps in belonging and equality through HR-supported programs. Caroline in EMEA seeks hires who reflect that drive and curiosity.
Let’s Spark Something New
Ready to shape today’s brand initiatives—and the tricksy quirks of tomorrow? Apply here to explore how your writing skills could ignite collaborations across (and beyond) your desk.
#LI-EMEA For safeguarded recruitment processes or mobility options, consult eligibility with the hiring team.
Visionary brands, *backed by WPP+VML’s creative DNA, yearn for your talent—see you sooner than you shakehetically speculate. www.vml.com | #JoinVML | Instagram | LinkedIn
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