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Full-time
London
Reports to: Creative Director
We make bags and accessories for the people building the future. Engineers, founders, designers, makers. People in the arena, doing the work, often without proof. We’re building the future too, in our own way.
Fifteen years in. Fourteen times bigger in the last five. B Corp certified. Wirecutter’s pick for best laptop backpack. The work we do has substance.
Every word Troubadour publishes should sound like Troubadour: calm, considered, quietly confident. This role makes sure it does.
This is not a typical copywriting job, so we'll be straight about it. You will write, and write well, across web, email, social, packaging and campaigns. You will also be the final judgement on all copy in the business, and you will train the AI writing system our whole team uses. We call it the Brand Voice Engine, and it's one of five AI products we're building across the company.
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Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
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Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
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No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
AI can produce sentences all day. Deciding which one is right, and which one sounds like us, still takes a person with good judgement. That person is you. If AI makes you nervous, this isn't the role. If you want to be the one teaching it what good writing sounds like, it is.
What You'll Do
- Write the copy that matters most: product pages, launches, campaigns and founder communications.
- Review and edit copy from across the business: site, email, social, ads, packaging and internal comms. Hold the standard and help others reach it.
- Own the Brand Voice Engine: train it, improve it, and turn our voice into guidelines and examples the whole team can use.
- Write captions and short-form copy for organic social with our Community & Social Lead.
- Support launches and campaigns across channels, adapting for each format without losing the voice.
- Edit for accuracy, clarity and tone. Error-free and on schedule.
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Who You Are
- You're a genuinely good writer with a portfolio that proves it.
- You have opinions about words and you can explain them without being precious.
- You already use AI in your writing, you know where it helps and where it makes things worse, and you understand how a skill or custom GPT in Claude or ChatGPT can be trained on a voice and rolled out across a team.
- You care about details and you hit deadlines.
How To Apply
Send your CV, portfolio and a short note on why this role fits.
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