Coravin
Coravin Product Manager
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The Company:
Coravin is the ultimate wine by-the-glass system. Our award-winning devices allow wine to be served or sold by-the-glass in any amount, so that the remaining wine can be enjoyed again anytime in the future.
Available in over 60 countries, Coravin products are used and trusted by wine professionals in top restaurants and wineries across the globe to power unique and successful wine by-the-glass programs, boosting profitability, eliminating wastage and facilitating new business opportunities. We are proud that wine lovers around the world rely on Coravin to enable them to enjoy wine at home on their own terms, pouring any wine by-the-glass without the pressure to finish the bottle.
Available online and in-store, Coravin can also be found in leading international retailers as well as fine wine shops around the world.
Our Mission:
To Revolutionize the Way the World Experiences Wine
Our Vision:
Giving wine lovers everywhere the power of choice, the flexibility and freedom to finish the bottle whenever they want, confident that every glass will taste as good as the first.
Our Values:
- Better together
- Strive to Thrive
- Resilient and Resourceful
The Role:
Coravin Product Manager
Reports to:
Senior Director of Global Marketing
Direct Reports:
Dotted line from Assistant Brand & Product Marketing Manager (US Based) on Product Marketing
Location: UK
Role Summary:
The Product Manager owns the roadmap for Coravin's physical product portfolio i.e. Wine by-the-glass systems and associated SKU pack outs, accessories and added value products.
This is a truly cross functional role requiring engagement with the internal teams (Engineering, Supply Chain, Operations, Sales, Marketing and Finance) and external suppliers.
This role is responsible for translating consumer and commercial insights into product requirements, ensuring products are delivered at the appropriate performance, cost, quality and timescale to support Coravin's commercial goals.
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Reporting into the Global Brand Marketing Director, the Product Manager ensures product decisions are grounded in brand strategy and market opportunity, while working day-to-day with Engineering and Operations to bring products to life.
Roles & Responsibilities
Product Strategy & Roadmap
- Own and maintain the product roadmap for all product lines, aligned to brand strategy and business priorities, from concept to launch.
- Develop product pipeline based on commercial input, consumer insight and competitive analysis.
- Lead the prioritization of the product pipeline with key stakeholders (leadership), balancing commercial and market opportunities with the available resources helping deliver consensus using business models and data.
- Build and maintain the business cases for any new product development (NPD) project, including cost, margin, and forecast volume.
Engineering, Supply Chain & Operations Collaboration
- Work in partnership with Engineering throughout design, development, and testing to ensure products meet quality, safety, and performance standards.
- Work with Global Supply Chain on planning, manufacturing timelines, sourcing, and cost management.
- Address trade-offs between product ambition, engineering feasibility, and production cost/timeline.
- Track product quality and performance issues and drive resolution in partnership with Engineering and Operations, including post-launch performance.
Sales, Marketing and Finance Team Engagement
- Partner with Marketing Team and Product Marketing Manager on positioning, packaging, and messaging to ensure it accurately reflects product capabilities.
- Partner with Sales to understand channel, customer and pricing requirements, feeding these into the roadmap to develop go-to-market planning.
- Partner with Finance team to build costing and financial models in order to validate business case and assess level of priority.
- Work with both Marketing Team and Product Marketing Manager, launch materials & training.
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Lifecycle & Performance Management
- Monitor product performance post-launch, including sales, returns, and customer feedback, and feed learnings back into the roadmap.
- Report regularly on product performance and roadmap status to the Global Brand Marketing Director and relevant stakeholders.
Key Skills & Experience
- Experience in product management, ideally within premium consumer goods spanning both DTC & B2B channels.
- Proven ability to work cross-functionally, comfortable managing multiple workstreams and stakeholders at once.
- Strong commercial acumen.
- Excellent communication and reporting skills.
- Organized and detail-oriented.
Equal Opportunity Employer
Coravin is committed to creating a diverse environment and is proud to be an equal opportunity employer. Coravin is devoted to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Coravin are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, medical condition, ancestry, age, veteran status or any other status protected under federal, state or local law. Coravin will not tolerate discrimination or harassment based on any of the previously stated characteristics. Coravin is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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