We Generate
Creative Campaign Lead
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About We Generate
We Generate is a social-first creative agency working across music, entertainment, and major consumer brands. Fresh from receiving four nominations at this year’s UK Social Media Awards, we’re entering an exciting period of growth and expanding our team.
We develop campaigns that connect with audiences through creators, social communities, original content, cultural moments, and live experiences. Our clients include leading record labels such as Universal Music Group, Warner Music, and Sony Music, alongside brands including Samsung, Netflix, Prime Video, JD Sports, Aldi, Diageo, and Slim Chickens.
We’re now looking for a Creative Campaign Lead who can bring together strong ideas, organized delivery, and effective team leadership.
The role
This is a hands-on role for someone who can take a campaign from the initial brief through pitch, production, and final delivery.
- You’ll lead a team of three working across music and brand campaigns. This includes TikTok creator campaigns, Instagram music and culture-page activity, artist campaigns, live activations, and brand partnerships designed for high-followed social pages such as Made In Poor Taste, Young Kings, The Archbishop of Banterbury, and many more.
- You’ll work closely with both the UK and wider international team to develop creative responses, create compelling pitch decks, and present ideas to clients. You’ll turn the approved concepts into a practical campaign plan and lead the team through execution.
- One week you might be overseeing the social rollout for an artist release; the next, you could be developing a brand activation, coordinating its production, and attending on the day to ensure everything runs smoothly.
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We’re looking for someone who combines creative thinking with excellent organization: someone who enjoys coming up with the idea but is equally committed to making it happen.
What you’ll be doing
- Respond to briefs with original, relevant, and commercially realistic campaign ideas.
- Develop concepts for music, entertainment, and consumer-brand clients.
- Create pitch decks and proposals that clearly communicate the insight, central idea, and proposed execution.
- Present ideas confidently and respond constructively to client feedback.
- Adapt ideas across TikTok and Instagram, working with creators, community pages, original content, and live experiences.
- Consider how social-first ideas can extend into physical activations, shoots, and live production.
- Manage quotes, budgets, schedules, travel, call sheets, run-of-show documents, and other logistical requirements.
- Help team members develop their campaign, creative, and client-management skills.
- Create a collaborative environment across creative, strategy, client services, and production.
About you
Four to six years’ experience within a creative agency, social agency, music company, entertainment business, or branded-content environment.
You should have
- Experience developing and delivering campaigns for recognized brands, artists, or entertainment clients.
- Strong creative instincts and the ability to develop a clear campaign idea from a client brief.
- Experience creating pitch decks, written treatments, or creative campaign responses.
- The confidence to present ideas to clients and explain the thinking behind them.
- Experience taking campaigns from concept through production and delivery.
- A strong understanding of TikTok, Instagram, creator marketing, and social-first content.
- Good project-management skills, including budgets, schedules, suppliers, and multiple deadlines.
- Experience leading project teams or managing junior team members.
- Some practical experience of shoots, events, activations, or live production.
- Strong communication and client-management skills.
- The ability to balance creative ambition with budgets, timings, and what can realistically be produced.
- A proactive, solutions-focused approach and the willingness to remain involved throughout delivery.
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Why join We Generate?
- Work across major brands, leading artists, and global music companies.
- Take genuine ownership of campaigns from the first idea through to delivery.
- Lead and develop a growing team.
- Work across social, creators, music, production, and live experiences rather than being confined to one channel.
- Join an independent agency where strong ideas can move quickly.
- Develop towards a more senior creative and campaign leadership position as the agency grows.
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