The Football Association
Creative Content Lead (12 month fixed term contract)
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Football belongs to everyone, and so do the stories that bring it to life.
We're looking for an experienced and inspiring Creative Content Lead to join The FA on a 12-month fixed-term contract covering maternity leave. This is an exciting opportunity to lead the creative direction of content across some of the most recognisable brands in sport, including the England teams and the men's and women's FA Cups.
You'll lead a talented creative team responsible for producing audience-first video content across our owned and operated platforms. You'll build on an established and successful content strategy, ensuring our creative output continues to engage existing audiences while helping us reach new ones.
A major focus of the role will be driving the continued growth of the England app, helping define its content identity and developing innovative formats that encourage deeper engagement with Three Lions and Lionesses fans. Looking ahead, you'll also play a key role in shaping content plans for some of the biggest moments in international football, including England's potential participation in the FIFA Women's World Cup 2027 and UEFA EURO 2028.
We're looking for an exceptional creative leader who understands sports audiences, thrives in complex stakeholder environments and can successfully balance competing priorities while maintaining a clear creative vision.
What will you be doing?
- Lead the Creative Content team, setting the creative vision, standards and priorities for video content across England teams, the Emirates FA Cup and Women's FA Cup.
- Own the development of creative concepts, storytelling approaches and content formats that resonate with audiences and drive engagement across multiple platforms.
- Build on an already successful content strategy, ensuring creative excellence and consistency across all channels.
- Drive the evolution and growth of original content within the England app, developing its creative identity and helping grow audience engagement and reach.
- Lead creative planning and delivery across international camps, tournaments, matchdays, FA Cup rounds and major brand moments.
- Play a key role in planning content approaches for future major events, potentially including the FIFA Women's World Cup 2027 and UEFA EURO 2028.
- Partner closely with Content Strategy and Content Operations teams to ensure audience insights, performance data, production requirements and business objectives are reflected in creative output.
- Lead, coach and develop a high-performing creative team, fostering an inclusive, collaborative and ambitious culture.
- Build strong relationships with agencies, freelancers and production partners to deliver best-in-class content efficiently and effectively.
- Collaborate with senior stakeholders across Marketing, Commercial, Digital and wider FA teams to align priorities and deliver against shared objectives.
- Act as a key member of the Content Leadership Team, contributing to strategy, planning, operational improvements and future growth.
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What are we looking for?
Essential For The Role
- Significant experience leading creative content teams within sport, media, entertainment or publishing environments.
- Proven track record of developing successful audience-first content strategies and creative campaigns across digital platforms.
- Strong understanding of what drives engagement, growth and performance across social, digital and emerging channels.
- Experience managing large-scale content programmes covering live events, competitions or major sporting moments.
- Outstanding creative judgement with the ability to identify opportunities, challenge ideas constructively and maintain high editorial and creative standards.
- Experience leading and developing high-performing teams.
- Exceptional stakeholder management skills, with the ability to influence senior leaders and navigate differing perspectives and priorities.
- Experience managing external agencies, production partners and freelance talent.
- Strong planning, organisational and delivery skills, with the ability to manage multiple priorities simultaneously.
- Understanding of commercial, branded or partner-funded content.
- Experience contributing to departmental strategy, budget planning and organisational transformation.
- A genuine passion for storytelling and audience engagement.
Beneficial to have
- Experience working within a sports governing body, rights holder, sports media organisation, club, league, broadcaster or publisher.
- Experience creating content for dedicated digital products or apps.
- Knowledge of international football audiences and fan behaviours.
- Experience covering major football tournaments and international events.
Why join us?
This is an opportunity to lead creative content at the heart of English football.
You'll work on some of the most followed teams, competitions and moments in the game, while helping shape the next chapter of how fans engage with England teams through digital platforms, including the growing England app.
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From the FIFA Women's World Cup 2027 to UEFA EURO 2028, you'll help define how millions of supporters experience football's biggest moments, leading a talented team and delivering work that reaches audiences across the country and beyond.
We are committed to ensuring everyone can flourish in their roles. To achieve this, we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire, which is an exceptional setting to develop and inspire high-performing England teams and leaders.
What's in it for you?
- We pride ourselves on offering a competitive salary as well as great opportunities to develop and grow in your role.
- A range of exciting benefits:
- Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encourages you to connect and learn with your colleagues and look after your mental health and well-being.
- Free, nutritious lunches at Wembley Stadium and St. George's Park.
- Private medical cover funded by The FA.
- A contributory pension scheme.
- An additional 'Thank You' day's leave, volunteering days, as well as 25 days of annual leave (based on a full-time, permanent contract).
- A hybrid working model which offers greater flexibility.
Currently, we are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary. The contractual location of this role can be found on the FA Careers page.
We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.
We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.
As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.
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