Adelphi Group
Creative Content Lead
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Agency:
BBDO
Job Function:
Creative
Job Subfunction:
Creative Direction
Job Description:
Full time role: Creative Content Lead
Location: London (hybrid)
Report to: Creative Content Director
Start date: ASAP
About AMV
AMV BBDO is the agency where creativity and effectiveness come together. Global agency of the year at Cannes, D&AD, and One Show, and with the longest run of Golds in the history of the IPA Effectiveness Awards – we aspire to be problem solvers, culture makers, and trusted partners to current and future clients. As the agency that radicalised empathy, we hire humans, not CVs, so we’re looking for people who will flourish in our culture of creativity and kindness. We are part of BBDO, a global creative community that Do Big Things for brands with big ambitions.
The Opportunity
AMV BBDO is seeking a Creative Content Lead to join our brilliant team of creative content specialists working with the biggest brands in tech, healthcare, and logistics (B2B and B2C2B). If you are a craft-obsessed writer with a creative flair for making the complex feel compelling, we want to meet you.
Who You Are
- A creative hybrid: You’ve 5+ years of experience as a creative copywriter (with editorial experience) or a leading journalist (with brand copy experience) for business audiences.
- An intuitive storymind: You think in narrative; you see the invisible structures and tensions that make stories powerful.
- A maker mindset: You’re not just a writer, you’re a visual thinker who lives to make ideas real. Surrounded by the best opportunity, talent, and AI tools, you’ll be unstoppable.
- A strategic thinker: You solve real business problems. And you sell your solve to clients, connecting the dots between brand problems, audience needs, and ideas.
- A tech enthusiast: You’re excited by the real-world applications of cutting-edge tech. And whether B2B or B2C, you go deep in "in the weeds" to find the magic others miss.
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What You’ll Do
Narrative and Ideas
- Interrogate a breadth of client briefs and work with strategists to build the best creative answers from the strongest insights.
- Develop cut-through content programs designed to win and reward the attention of hard-to-reach business audiences.
- Concept outline ideas for campaigns, activations, and branded programming.
- Build narratives that find white space for brands and roll out in story formats ranging from reports and keynote decks to advertising, social content, and Sales collateral.
- Be the guardian of brand tone of voice, ensuring consistency across multiple audiences.
- Source original stories and strong interviewees for content franchises.
- Collaborate with designers, motion designers, and producers to bring your ideas to life.
Craft and Copy
- Write, edit, and elevate short and long-form copy across all mediums (scripts, manifestos, articles, social, and web).
- Craft messaging that turns product features and claims into compelling buyer benefits.
- Flex messaging to meet different audience needs from the same brand voice.
- Master the art of "deck storytelling"; turning presentations into clear, compelling stories that sell ideas.
- Pay obsessive attention to detail, grammar, and syntax.
- Able to oversee and elevate the work of junior colleagues to be client-ready.
- Present and defend work confidently to clients.
Culture
You will be joining a friendly, collaborative, and close-knit team. We are looking for someone self-reliant and proactive who thrives in a fast-paced environment with tight deadlines. You are passionate about doing great work and a team player who is happy working solo or partnering with an Art Director to bring ideas to life. We value people who bring energy, generosity, and ownership to every challenge.
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You should be able to attend our central London office at least 3 days a week.
Our Commitment to Diversity
AMV BBDO is an equal opportunities employer. We emphasize that recruitment and selection decisions will not be made on the grounds of sex, marital status, sexual orientation, race, colour, ethnic or national origin, nationality, religion or belief, disability, or age.
Note: Due to the high volume of applications, we are unable to contact unsuccessful applicants.
Omnicom’s Policy
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
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