Creative Strategy & Content Development

• Develop creative content strategies tailored specifically to the UK market and consumer.
• Create and develop concepts for paid and organic content across Meta, TikTok, Google, email, website, and other relevant channels.
• Develop platform-native creative concepts, including:
  • UGC content
  • Expert-led content
  • Problem-solution storytelling
  • Before-and-after narratives
  • Ingredient education
  • Product demonstrations
  • Customer testimonials
  • Offer-led campaigns
• Adapt global creative concepts and messaging to ensure cultural and consumer relevance for the UK market.
• Develop creative briefs and content directions for creators, copywriters, designers, video editors, agencies, and UGC partners.

Paid Creative Strategy & Testing

• Support the development of the paid creative strategy and testing roadmap across Meta, TikTok, and Google Ads.
• Analyse key performance metrics, including CTR, hook rate, thumb-stop rate, CPA, ROAS, frequency, and creative fatigue.
• Create data-driven creative briefs based on campaign performance and audience insights.
• Develop and manage a structured creative testing framework.
• Generate creative hypotheses, coordinate testing, analyse results, and recommend iterations.
• Identify high-performing creative patterns and translate insights into future creative strategies.

Content & Creative Management

• Manage creative projects from concept development through execution and delivery.
• Brief and coordinate creators, editors, designers, freelancers, agencies, and UGC partners.
• Review creative assets and provide clear, actionable feedback to improve performance and quality.
• Ensure all deliverables are aligned with brand guidelines, campaign objectives, and the expectations of the UK market.
• Proofread, edit, and refine content to ensure accuracy, quality, and brand consistency.
• Support content development across websites, landing pages, email campaigns, social media, product promotions, marketplace content, and other relevant marketing touchpoints.

Performance Optimisation

• Analyse content and creative performance to identify opportunities for improvement.
• Use performance insights and consumer behaviour data to improve creative concepts, messaging, hooks, and formats.
• Apply conversion rate optimisation (CRO) principles across relevant digital touchpoints.
• Stay updated on evolving consumer behaviours, content formats, platform trends, and creative best practices.

Requirements

• 2–5 years of experience in creative strategy, content strategy, performance marketing, advertising, or a similar role.
• Experience working with D2C, e-commerce, skincare, beauty, wellness, personal care, or consumer brands is highly preferred.
• Strong understanding of the UK consumer and digital landscape.
• Demonstrated experience developing creative concepts for paid social and digital marketing campaigns.
• Strong understanding of consumer psychology and what drives engagement, clicks, and conversions.
• Excellent analytical skills with the ability to interpret campaign data and translate insights into creative recommendations.
• Strong research skills and a naturally curious, insight-driven mindset.
• Excellent communication and collaboration skills.
• Ability to work independently and manage projects from ideation to execution.
• Strong organisational skills and the ability to manage multiple projects and deadlines.
• Familiarity with Meta Ads, TikTok Ads, Google Ads, UGC ecosystems, and digital marketing best practices.
• Strong English communication skills required; and strong UK market understanding are essential.
• Experience working with international or global brands is a plus.

Freelance Engagement

• Flexible freelance engagement with project-based or ongoing collaboration opportunities.
• Scope and workload to be aligned based on experience, availability, and business requirements.
• Opportunity to work with a fast-growing global D2C skincare and wellness brand.
• Collaborate with international marketing, creative, and growth teams.
• Work on campaigns that combine creativity, consumer psychology, strategy, and performance marketing.
• Freedom to experiment, test new ideas, and make a measurable impact in the UK market.

Why Work with Us?

• Work with a global Ayurvedic skincare and wellness brand with customers across 30+ countries.
• Collaborate with talented international marketers, creatives, and growth teams.
• Work on high-impact campaigns for the UK market.
• Combine creativity, strategy, consumer insights, and performance marketing.
• Enjoy the flexibility of freelance collaboration while working on meaningful, commercially impactful projects.

If you are a creative strategist who understands the UK consumer and knows how to turn insights into high-performing content, we would love to hear from you.