SWAY Hair Extensions
Creative Coordinator
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About the Role
SWAY Hair Extensions is one of the UK's fastest-growing professional hair extension brands, recognised for innovation, education, and premium quality. As we continue to grow, we're looking for an organised, creative, and proactive Content Coordinator to help ensure our brand remains at the forefront of the hair and beauty industry.
This is an exciting opportunity to work alongside our external social media and PR agency, ensuring every piece of content, campaign, and collaboration reflects the premium SWAY brand.
Responsibilities
The Content Coordinator will play a pivotal role in organising and coordinating our content, social media, and gifting activity to support our agency. Rather than creating all content themselves, this role ensures every campaign, shoot, and social initiative is delivered efficiently, on time, and to the highest standard. Working closely with our agencies, internal teams, and external partners, you'll ensure the brand remains progressive, relevant, and consistently represented across every customer touchpoint.
- Coordinate all social media activity alongside our external social media agency.
- Ensure all copy, captions, messaging, and creative assets reflect the SWAY brand tone of voice.
- Maintain consistency across every social platform, campaign, and customer touchpoint.
- Review upcoming activity to ensure they align with business priorities and product launches.
- Proactively identify emerging social trends, stylists, and opportunities to keep the brand ahead of competitors.
- Liaise with internal departments to ensure campaigns are delivered accurately and on schedule.
Agency, Gifting, and Talent
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- Coordinate the end-to-end gifting process for salon professionals.
- Build relationships with stylists within the hair and beauty industry.
- Manage outreach, product selection, contracts, shipping, and follow-up communications.
- Track all gifted product and ensure agreed content is delivered.
- Monitor performance and report on assets received, engagement, and commercial return.
Report and Administration with the Agency
- Produce regular reports covering:
- Gifting activity
- Assets delivered
- Campaign performance
- Social engagement
- Return on investment
- Maintain accurate campaign records and reporting dashboards.
- Ensure content approvals, scheduling, and campaign administration are completed efficiently.
PR and Brand Communication
- Manage the SWAY PR inbox and coordinate responses to inbound enquiries.
- Liaise with media, creators, agencies, and brand partners professionally alongside the agency.
- Coordinate product requests and PR opportunities alongside the agency.
Creative Content Days
- Organise and coordinate creative content days from concept through to completion alongside the agency, including:
- Model bookings
- Hair professionals
- Talent
- Locations
- Product requirements
- Shoot schedules
- Logistics
- Agency coordination
- Delivery of agreed content outputs.
- Ensure every content day delivers the minimum content requirements for social media, education, and ad campaigns.
Requirements
- Minimum two years' experience in a social media coordination, administration, creative coordination, or hair and beauty customer service/sales role.
- Excellent organisational and project management skills.
- Strong written communication and attention to detail.
- Ability to manage multiple deadlines simultaneously.
- Confident communicating with agencies and professional salon clients.
- Passion for social media and emerging trends.
- Strong understanding of TikTok, Instagram, and modern digital channels.
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Personal Attributes
- Highly organised.
- Proactive and self-motivated.
- Commercially aware.
- Creative and solutions-focused.
- Passionate about the hair and beauty industry.
- Detail-oriented.
- Positive and enthusiastic.
- A confident communicator.
- Able to work collaboratively across multiple departments.
- Always looking for ways to improve processes and drive the brand forward.
Success Measures
Success in this role will be measured through:
- Consistency and quality of brand messaging across social platforms.
- Delivery of content calendars on time.
- Growth and management of gifting partnerships with the agency.
- Percentage of gifted collaborations converted into content assets with the agency.
- Campaign reporting accuracy and commercial insights.
- Organisation and successful delivery of creative days.
- Efficient management of the PR inbox and external relationships.
- Identification and implementation of emerging social trends and opportunities.
You'll become part of one of the UK's fastest-growing professional hair brands, working alongside an ambitious and passionate team committed to innovation, creativity, and continued growth. This role offers genuine opportunity to develop your career while playing a key part in shaping the future of the SWAY brand.
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