Practical Action
Creative Copywriter
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Job Title: Creative Copywriter
We are looking for an experienced Creative Copywriter with a talent for developing compelling campaign concepts and communications that inspire action, deepen engagement, and grow fundraising income across audiences and channels.
Working as part of a friendly creative team alongside two designers, another copywriter, and a creative manager, you will develop strategically effective copy for fundraising campaigns, brand storytelling, digital marketing and supporter communications. You will play a key role in translating complex global issues into galvanizing, accessible, human-centred narratives that motivate our audiences into action.
This role is ideal for someone with a deep desire to drive positive change and who combines excellent writing skills with strong conceptual thinking. You should be adept at tailoring narratives to resonate with diverse audiences, adapting your approach to meet differing needs and contexts.
Role Accountabilities:
Strategic storytelling and narrative
- Create engaging stories and case studies from raw transcripts and content gathered from across the organisation.
- Transform impact data and programme information – including methodology, context, needs, results and learning – into emotionally resonant narratives aligned with Practical Action’s strategic objectives.
- Ensure Practical Action’s tone of voice consistently reflects our organisational values and ethos, while embedding ethical storytelling standards across our communications.
- Convey Practical Action’s unique approach and value proposition in impactful, galvanizing ways that further our mission to start the big changes the world urgently needs.
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Campaign development and delivery
- Develop original creative concepts for fundraising and brand campaigns that express the distinctiveness of Practical Action in a galvanizing way.
- Collaborate with others in the creative team, the wider marketing directorate, and colleagues across the organisation to plan and deliver impactful multi-channel work.
- Write insights-based and results-oriented copy for a range of applications and audiences, including print and digital fundraising appeals, email and website content, and video scripts.
- Work collaboratively with multiple teams to shape campaign messaging, from initial concept through to production and sign-off.
Brand tone of voice and stewardship
- Maintain a consistent, compelling and emotionally resonant tone across channels, while adapting style and storytelling angles for different audiences, including individual giving supporters, institutional donors, and corporate and philanthropic partners.
- Bring our brand personality principles to life through your work, modelling best practice and championing their application across the organisation.
- Demonstrate a proactive, collaborative and strategic approach across all projects and tasks, identifying opportunities to strengthen the impact and quality of our communications, and supporting colleagues in developing their skills.
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For more details about the role, please take a look at the Recruitment Pack available in our website.
About Practical Action:
We're an international organisation working with communities to take practical action against poverty and the environmental crises. Together, we're starting the big changes the world urgently needs.
- Big change on food – to sustain people and planet
- Big change on energy – clean and accessible for everyone
- Big change on climate risk – so people are prepared and protected
We bring together a global community of problem-solvers, grassroots innovators and changemakers to develop real-world, locally-led solutions, designed to grow and last. Together we’re creating greener, fairer ways to make a living. And building resilience to the shocks climate change brings.
Because poverty and the climate crisis can only be tackled when they are tackled together. And big change starts with practical action.
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