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Who we are:
Four years ago, Dragonfruit set out to bring together some of the most talented visual storytellers, viral video strategists, and big-name clients, to change the way we create and consume on YouTube.
The result has been bigger than we could have imagined, having generated over a billion organic views and hundreds of millions of subscribers for creators like MrBeast, Ali Abdaal, Mark Manson, Chris Williamson, Codie Sanchez, and orgs like Y Combinator, e.l.f beauty, WHOOP, ClickUp, Center for Humane Technology & more.
Unlike other social media agencies or YouTube businesses, Dragonfruit refuses to celebrate a “creator economy” that trades viewers’ time and attention for rapid-fire dopamine entertainment.
Instead, we want to lead a global movement to make YouTube a more valuable and educational place for all people; where views and subscribers are never an end in and of themselves, but rather a means of increasing human flourishing; where viral-educational YouTube channels not only bolster awareness and impact for our client's brands, but also create genuine value in viewers’ lives.
Dragonfruit's Mission
Dragonfruit exists to help the world’s most important ideas travel farther. We partner with experts, educators, scientists, founders, and creators to turn deep knowledge into media people actually want to watch, share, and act on. In a world where attention is often optimized for noise, we’re building a company that rewards clarity, substance, and human impact — combining creative judgment, production craft, and AI-powered systems to help better information reach more people. Our mission is to build the creative infrastructure for a healthier, more thoughtful internet.
The Role
It's clear that the YouTube Creative Director is quickly becoming one of the most coveted roles in digital media. And at Dragonfruit, they are the life source of the business, spending their days bringing to life our agency’s core product: viral-educational long-form videos.
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As a Dragonfruit YouTube Creative Director, you are truly the face of the company, building close 1:1 creative partnerships with our high-profile and high net-worth clients, operating confidently as the primary strategist, artist, and coach behind their YouTube channels.
Day-to-day you will collaborate with YouTube Producers, Post-Production Managers, video editors, and thumbnail designers, and consult with other Creative Directors and team leads, to design, build, and optimize powerful, educational YouTube brands.
From competitor research, to brand positioning, art direction, concept ideation, title/thumbnail design, script optimization, final video edit reviews, studying analytics, running a/b tests, and swapping out packaging after publication, you will have the opportunity to create life-changing growth for your clients and their viewers.
What you can expect:
- An exciting startup culture – work cross-functionally, wear several hats, and occasionally work long hours, during evenings, and/or weekends. We are a hungry and ambitious group of people trying to accomplish something large and challenging and we’re looking for folks who are enthusiastic and willing to do what is required to reach their goals.
- Lift up others – provide constructive mentorship and feedback to video editors, thumbnail designers, and scriptwriters to align with client expectations and optimize video performance.
- Lift up yourself – use Dragonfruit’s culture of excellence as an incubator to improve your professional skills, learn new mental models, sharpen your critical thinking, and operate at the forefront of new media.
- Be a key player in Dragonfruit’s growth – help take the company from 40 employees to 100+, identifying blind spots in our service offering and working collaboratively with leadership to improve systems/processes.
- Earn more – take advantage of regular performance-based raises, generous referral and sales commissions, cash bonuses for video performance & more.
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Skills and Qualifications:
- Proven experience as a YouTube Creative Director, YouTube Strategist, YouTube Producer/Manager or similar role with documented results (must be able to provide examples of channels you personally played a significant role in growing).
- You live, eat, & breathe YouTube - you have a deep understanding of YouTube meta cultures and trends, knowledge of creators across VARIOUS niches (not just gaming), and a mastery over viral video formats, concepts, titles, thumbnails, scripts/outlines, retention-optimized editing, and YouTube analytics.
- Expert communicator and director - you are extroverted and charismatic and can confidently go head-to-head with stubborn, hyper-intelligent clients, articulating and pitching creative concepts, educating and coaching them on best practices, holding them accountable, and transmitting feedback between clients and the creative team.
Perks:
- Work from anywhere (we're 100% remote).
- Quarterly wellness reimbursements.
- Performance-based profit share model.
- Gifts/cash bonuses on birthdays, work anniversaries, and other work-related achievements.
- Unlimited reimbursements on book purchases (we like to read 🙂).
- Paid volunteering: 1 day dedicated to supporting a cause of your choice.
- Work directly with some of the largest creators/brands on the planet.
- Work for a company that is values-oriented and committed to positive social impact.
If you're ready to join Dragonfruit and play a role in the future of YouTube, apply today!
Dragonfruit is an Equal Opportunity Employer. This means that Dragonfruit provides equal employment opportunities to all staff members and job applicants without regard to gender, pregnancy, marital or civil partnership status, gender reassignment, race, disability, sexual orientation, religious belief, part time or fixed term employment, age or any other legally protected class.
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