VMA Group
Creative Director
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Creative Director - Global B2B Travel
London | Hybrid
VMA Group & Jack Pascoe is partnering with a leading global organisation within the travel sector to appoint an exceptional Creative Director into its Global Marketing function. This is a significant creative leadership opportunity for someone who combines big-picture creative vision with outstanding visual craft, commercial thinking, and inspirational leadership.
Operating across two established international B2B brands, the Creative Director will set the creative direction and quality standard across global campaigns, brand storytelling, digital, social, video, web, events, and corporate communications.
This isn't a role for someone who simply manages creative output from a distance. We are looking for a creative leader with genuine ideas, presence, and conviction. Someone capable of setting the vision, challenging a brief, developing concepts, inspiring designers, and confidently presenting creative thinking to senior marketing stakeholders, a leader who does so from the front, is capable of being hands-on and strategic, motivates, and educates team members.
The Role
You will act as the senior creative voice across the organisation's global corporate marketing function, helping shape how its brands show up across markets, channels, and customer touchpoints. You will:
- Set and champion the creative vision and quality standards across two international B2B brands.
- Turn brand and marketing strategy into distinctive, compelling, and commercially effective creative ideas.
- Lead the development of integrated campaigns across brand, paid media, digital, social, video, web, events, and corporate communications.
- Shape and elevate creative briefs alongside senior brand and marketing leaders.
- Lead brand storytelling and develop creative ideas that build stronger emotional connections with business audiences.
- Ensure creative works across the entire B2B customer journey, from awareness and demand generation through to conversion and retention.
- Present creative concepts and strategic rationale confidently to senior stakeholders.
- Protect and evolve established brand identities while continually raising creative standards.
- Champion innovation across formats, platforms, and ways of working.
- Explore how AI and generative creative technologies can improve ideation, production, localisation, and creative efficiency.
- Remain close enough to the work to personally contribute to concepts, art direction, and creative thinking when required.
Leadership
A major part of this position is people leadership.
You will lead a globally distributed creative design team of nine, including two Design Managers, with team members operating across international markets. You will be responsible for creating a high-performance creative culture where talented people have the direction, environment, and support to produce their best work. That will include:
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- Setting clear creative direction across different regions and time zones.
- Coaching and developing creative talent.
- Building consistency and cohesion across a distributed team.
- Raising standards around craft, accountability, and creative ambition.
- Working closely with internal marketing, content, growth, and demand generation teams.
- Partnering with external agencies, freelancers, and specialist creative partners where required.
- Helping shape future decisions around team development, creative technology, and operating models.
Commercial Creative Leadership
The organisation is looking for someone who understands that great creative isn't simply about producing beautiful work. You should understand how creative contributes to brand growth, demand generation, pipeline, conversion, and customer engagement. You will help establish meaningful measures of creative effectiveness and work with marketing and project management teams to demonstrate the commercial contribution of the creative function.
About You
We are interested in speaking with established Creative Directors who can demonstrate a combination of creative excellence, strategic thinking, leadership, and commercial understanding.
Ideally, you will bring:
- Around 10+ years' experience across creative, design, and brand, including significant experience operating at Creative Director level.
- A strong design and art-direction background with exceptional visual judgment.
- An outstanding portfolio covering integrated campaigns, brand, digital advertising, video, and multi-channel creative.
- Proven experience leading and developing creative teams.
- Experience operating within a B2B environment and an understanding of the B2B marketing funnel.
- The ability to connect creative ideas and execution with measurable commercial objectives.
- Experience working across complex global or matrix organisations.
- Confidence presenting creative thinking to senior marketing leaders and C-suite stakeholders.
- The ability to move comfortably between strategic creative leadership and detailed conversations with designers.
- A strong understanding of how creative needs to adapt across different channels and platforms.
- An informed and progressive view of AI-assisted creative workflows.
- The communication skills and presence required to influence stakeholders across functions, regions, and levels of seniority.
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Experience within travel, technology, professional services, or another sophisticated B2B environment would be particularly relevant, although sector experience is less important than the quality of your creative leadership and portfolio.
What Makes This Opportunity Different?
This is an opportunity to become the senior creative voice within a major international travel organisation, influencing two established global brands and leading a talented international team. The business already has strong brand foundations in place. The opportunity is to take those foundations further, raising creative ambition, evolving how the brands communicate, embedding smarter ways of working, and creating work that is both creatively outstanding and commercially meaningful.
You will sit at the intersection of creative, brand, marketing, and technology, with the opportunity to materially influence how a global organisation approaches creative work.
Interested?
If you are an experienced Creative Director with a strong visual and conceptual background and are interested in leading creative across a global B2B organisation, I'd be keen to hear from you.
Please apply directly or contact Jack Pascoe at VMA Group for a confidential conversation.
Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.
VMA Group is a leading international interim, contract, temporary, and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital, and change communities. Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing, and agency services. We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital, and change industries, supporting planning and decision-making for organisations of all shapes and sizes.
In the UK, VMA Group has offices in London, Bristol, and Manchester but we work with organisations and individuals on a global basis.
VMA Group is committed to equal opportunities and is an Inclusive+ Recruiter.
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