Forward Role Recruitment
Creative Director
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Head of Brand Creative
Salary: £70,000 - £100,000 per annum Location: Huddersfield (Hybrid – 3 days office / 2 days home) Experience: 8+ years Sector: Consumer goods, retail, fashion, lifestyle or other emotive, product-led brands
About the Business
A well-established, heritage consumer goods and retail business supporting families throughout their parenting journey, furniture, interiors, pushchairs, clothing, equipment and toys. The business is entering a period of transformation, with an ambition to become the go-to destination for expectant parents and to modernise how the brand looks, feels, and communicates.
The Role
A senior creative leadership role, reporting to the Marketing Director, responsible for shaping and evolving the brand, with a particular focus on connecting with younger, digitally minded consumers. You'll lead creative vision across digital, social, retail and omnichannel touchpoints, and play a key role in building a stronger in-house creative function.
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Key responsibilities:
- Define and evolve the brand's creative direction across all consumer touchpoints
- Lead brand and product campaigns from concept through to production
- Build and develop the in-house creative team (designers, copywriters, content creators)
- Reduce reliance on external agencies by growing in-house capability
- Drive creative innovation across digital, social and emerging technology, including AI
- Manage external agencies and creative partners
- Partner closely with Marketing, Product, Digital, Retail and Commercial teams
About You
- 8+ years' experience in creative, brand or design, with senior creative leadership experience
- Proven track record leading brand transformation
- Strong background in consumer goods, retail, fashion or lifestyle brands
- Experience across both agency and in-house environments
- Skilled in creative direction, art direction, photography and storytelling
- Experience managing and growing creative teams
- Commercially minded, with an interest in AI and emerging creative technology
- Confident, hands-on leader comfortable working through change and ambiguity
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What's on Offer
- Salary £70,000 - £100,000 (DOE)
- Hybrid working (3 days Huddersfield office / 2 days home)
- Lead the creative transformation of an established consumer brand
- Build and shape an in-house creative function
- Significant influence across brand, creative, digital and omnichannel strategy
If you're an experienced Creative Lead, Creative Director, Head of Creative or senior brand creative ready to transform an established consumer brand, we'd love to hear from you.
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