Creative Lead

Manchester | Hybrid | 3 days in the office, 2 days from home

We’re looking for a Creative Lead to join a fast-growing beauty brand based in Manchester and take the lead on how the brand looks, feels, and shows up across every channel.

This is a hands-on creative leadership role. You’ll have a team around you, but this isn’t a position where you’ll be purely managing from the sidelines. We’re looking for someone who still loves getting involved in the work — whether that’s directing a shoot, shaping a campaign, jumping into an edit, or figuring out the best way to turn an idea into content that people actually want to watch.

You’ll have a big say in the creative direction of the brand, while working closely with Social, Brand, Paid, Ecommerce, and NPD to make sure the creative not only looks great, but delivers commercially too.

The Role

You’ll oversee the creative output across social, paid, campaigns, product photography, ecommerce, packaging, and wider brand activity.

A big part of the role will be making sure the team has a clear creative direction and the tools, processes, and support to deliver consistently strong work. You’ll also be the final creative eye before content goes live, making sure it feels right for the brand, is produced to a high standard, and actually answers the brief.

You’ll be involved from the very beginning of a project through to the final asset — developing ideas, planning shoots, directing talent, reviewing edits, and making decisions about what will work best for each platform.

What You’ll Be Doing

• Lead and develop the in-house creative team, setting priorities and maintaining a high standard across a busy content schedule
• Shape the creative direction for campaigns, social content, paid advertising, product launches, and ecommerce
• Turn briefs into strong creative concepts, deciding how an idea should be brought to life rather than simply executing what’s written down
• Lead shoots from concept and pre-production through to filming, photography, and final delivery
• Direct talent, creators, and production teams on set, while being comfortable getting hands-on with camera, lighting, and content capture
• Edit content yourself when needed and help establish a consistently strong editing style across the team
• Create content that feels native to TikTok, Instagram, and other key platforms rather than simply repurposing the same creative everywhere
• Work alongside the Paid and Ecommerce teams to develop different hooks, formats, and edits that can be tested and optimized
• Review and sign off creative before it goes live, ensuring it meets the brief and reflects the brand
• Oversee product photography, still-life, retouching, design, and ecommerce imagery
• Help shape and evolve the brand’s visual identity across social, digital, packaging, and print
• Work with freelancers, creators, and external production partners when additional support is needed
• Keep the creative team organized with effective workflows, templates, presets, and a well-managed asset library
• Look at creative performance and use the data to influence future content — understanding what is driving attention, engagement, and conversion
• Present ideas and creative work to senior stakeholders and wider teams
• Keep up with changes across social platforms, new formats, and emerging trends, while knowing which ones are genuinely relevant to the brand