NP Digital
Creative Lead
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Creative Lead
DEPARTMENT Creative Services
DIVISION Yodel Mobile
LOCATION Hybrid – London, United Kingdom
ABOUT OUR COMPANY
NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of the Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.
NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.
NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.
ABOUT YODEL MOBILE BY NP DIGITAL
Yodel Mobile is a leading app growth consultancy, specialising in full-funnel app marketing strategies, including app store optimisation (ASO), user acquisition, retention, engagement, product CRO and monetisation. Based in London, England and part of NP Digital, they operate globally to serve clients in the UK, Europe and the Americas including Universal Music, Yodel Delivery, B&Q, Global Player, Simon & Schuster, UKTV and more.
The ambitious and mission-driven team of app experts has over 70 years of collective experience in mobile marketing and is passionate about launching and scaling apps in the global market. Yodel Mobile has seen significant business growth, achieving momentous recognition in the industry for our progressive approach to app growth. Recent accolades include being named App Marketing Agency of the Year 2024 and being listed by the Sunday Times as one of the Best Places to Work in 2025.
ABOUT THE OPPORTUNITY
This role is available due to an internal transition, offering a great opportunity for a new team member to join and make an impact.
The Lead Creative is responsible for the creative quality, strategic direction and performance of all work produced by the Creative Studio.
As a growing agency, we operate a flexible studio model supported by a trusted network of freelance specialists. This role combines strategic leadership with hands-on execution, requiring someone who is equally comfortable developing creative strategies, directing external talent and producing high-quality creative work when required.
Typical Time Allocation
- 70% Creative Leadership, Strategy & Quality Assurance
- 30% Creative Production & Delivery
This balance may vary depending on client demand, studio utilisation and business needs.
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As the creative lead for the Creative Studio, you will ensure all creative output is strategically sound, visually exceptional and aligned with both client objectives and Yodel Mobile's performance-first approach.
Strong knowledge of Performance Marketing, Paid Media, ASO and creative testing methodologies is essential.
The Lead Creative works closely with the Creative Project Manager, who owns planning, resourcing, timelines and budgets, and the Head of Creative Delivery, who oversees studio operations, growth and commercial strategy. Together, they form the Creative Studio leadership team (Tripod), driving creative quality, operational excellence and commercial success.
To be considered, candidates must currently reside and be eligible to work in England
ABOUT THE RESPONSIBILITIES
Creative Studio Leadership
- Partner with the Creative Project Manager and Senior Operations to strengthen the Creative Studio.
- Contribute to the evolution of the studio's creative processes, standards and ways of working.
- Champion creative excellence, innovation and continuous improvement.
Creative Strategy, Quality & Performance
- Own the creative vision, strategy and quality across all client accounts.
- Ensure all creative output aligns with client objectives, brand guidelines and Yodel Mobile's performance-first approach.
- Lead Paid Media creative strategy and translate performance insights into actionable creative recommendations.
- Review, critique and approve creative work before client presentation.
- Champion creative testing and continuous optimisation to improve performance outcomes.
Creative Production & Freelancer Management
- Direct and oversee creative work produced by freelance partners.
- Act as the quality owner for all creative output, regardless of who produces the final asset.
- Provide clear creative direction, feedback and support throughout production.
- Contribute directly to creative production when required.
Client Leadership & Communication
- Serve as the lead strategic and design contact across client accounts.
- Present creative strategies, concepts and recommendations with confidence.
- Build trusted relationships with client stakeholders.
- Lead workshops, ideation sessions and strategic creative discussions.
- Challenge thinking constructively to improve creative outcomes.
Innovation & Creative Development
- Champion innovation across creative processes, workflows and delivery.
- Drive adoption of AI and emerging technologies that improve quality and efficiency.
- Stay informed on industry trends, platform updates and creative best practices.
- Develop scalable creative systems, templates and frameworks.
Commercial & Operational Excellence
- Make commercially sound creative decisions that balance quality, effort and client value.
- Support pitches, proposals and strategic growth opportunities.
- Prioritise creative effort based on performance data, business objectives and client needs.
- Partner with the wider business to improve ways of working and deliver exceptional client outcomes.
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ABOUT YOU
- 5+ years' experience in a creative, performance marketing or digital agency environment, including experience in a senior creative role.
- Experience developing and leading creative strategy across Paid Media campaigns, including Meta, Google and other performance-driven channels.
- Strong understanding of performance marketing principles, creative testing methodologies and conversion-focused creative.
- Strong understanding of App Store Optimisation (ASO), Mobile Growth and the relationship between creative and app performance.
- Experience translating performance data, audience insights and campaign learnings into actionable creative recommendations.
- Experience presenting creative strategies, concepts and recommendations to clients and senior stakeholders.
- Experience managing freelancers and external creative partners, providing clear direction, feedback and quality assurance.
- Strong visual design skills with the ability to create high-quality ASO and Paid Media assets when required.
- Experience developing creative concepts from insight through to execution.
- Experience building and managing scalable creative systems, templates, asset libraries and production workflows.
- Highly proficient in Figma, including Figma Buzz, Figma Motion and collaborative design workflows.
- Strong understanding of AI-powered creative tools and a passion for leveraging technology to improve creative quality and efficiency.
ABOUT YOUR GROWTH
As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.
ABOUT OUR BENEFITS
- London location with flexible/hybrid work format
- Fun and collaborative workplace with a supportive team
- Regular team socials, lunches and activity days
- Direct access to Senior Management for a real voice in company direction
- Share in our success with our company bonus scheme
- Coverage of monthly mobile phone contract bill (up to £30)
- Recognition program and monthly prizes
- 25-Day holiday allowance (increases after 2 years)
- Employee Assistance Programme
- Virtual GP Access and Mental Health Support resources
- Company pension and life insurance
- Private Health Insurance
- Summer Fridays for early weekends
- Work from abroad scheme
- Office amenities: tea, coffee, fruit, and snacks
- Cycle to Work & Electric Car Scheme
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