Bloc Group
Creative Lead
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📍 Magherafelt, Northern Ireland (Hybrid)
📅 Closing Date: 2 October 2026
About BlocOut
BlocOut is an award-winning sleep brand on a mission to help people sleep better through innovative products and powerful storytelling. As we continue to scale across the UK, Europe and the US, we're looking for a highly strategic Creative Lead to own the creative direction behind our performance marketing.
This is not a content creator or graphic design role.
We're looking for someone who can analyse performance data, identify what is driving conversions, and turn those insights into winning creative strategies across Meta Ads, email campaigns and organic content.
You'll sit above production, directing both our in-house Multimedia Designer and external agencies to ensure every creative asset has a clear purpose and commercial impact.
The Opportunity
You'll be responsible for deciding what creative gets made, why it gets made, and who it is designed to convert.
This is a senior, high-autonomy position where you'll have the freedom and responsibility to lead creative strategy with minimal oversight. Your decisions will directly influence customer acquisition, campaign performance and business growth.
What You'll Be Doing
Performance Creative Strategy
- Lead creative strategy across Meta advertising campaigns.
- Develop winning concepts, hooks, personas and messaging approaches.
- Analyse performance data and translate insights into future creative direction.
- Plan campaign creative ahead of major sales events and seasonal trading periods.
- Ensure creative decisions are driven by evidence, not assumptions.
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Agency & Partner Management
- Brief and manage external creative agencies.
- Communicate performance insights to ensure agency output aligns with what is converting.
- Review and approve creative work against brand and commercial objectives.
Production Oversight
- Direct the work of the in-house Multimedia Designer and external creators.
- Manage multiple campaign workstreams simultaneously.
- Ensure projects are delivered on time and to a high standard.
- Maintain compliance with advertising standards and brand guidelines.
Email Creative Direction
- Own the creative direction for email flows and campaign sends.
- Brief designers on layouts, visual hierarchy, messaging and creative assets.
- Ensure email creative is aligned with wider marketing campaigns and business objectives.
- Review creative before launch to maintain consistency and quality.
What We're Looking For
Essential Experience
- Proven success developing creative strategy for Meta Ads campaigns.
- Strong understanding of performance marketing and creative testing.
- Experience interpreting ad performance data and converting it into actionable creative direction.
- Experience managing external agencies and creative partners.
- Strong project management and organisational skills.
- Experience leading or directing designers, videographers or other creative talent.
- Proficiency with Meta Ads Manager, Notion, Figma and Foreplay.
- Knowledge of advertising compliance requirements, including ASA guidelines.
- Comfortable operating independently and taking ownership of results.
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Desirable Experience
- DTC or e-commerce experience.
- Experience within home, lifestyle or considered-purchase brands.
- Experience developing experiential or brand-led campaign concepts.
- Experience managing customer-facing campaign issues or brand communications.
What Success Looks Like
- Creative output is consistently driven by performance insights.
- Agencies and internal teams stay focused on what is delivering results.
- Campaigns are planned proactively rather than reactively.
- Creative production runs smoothly and efficiently.
- You become the trusted owner of day-to-day creative strategy.
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