The Role

Interpret partnership briefs and decide where creative thinking will add the most value.

• Find the ownable territory where a brand's audience, culture and objectives meet the sport.
• Build organising ideas and narrative platforms that connect activity across channels and over time.
• Generate activation concepts across broadcast, social, content, experiential, hospitality, B2B and community.
• Ground every idea in audience insight, category dynamics and relevant case studies.
• Plan and run ideation workshops, then shape the output into a focused, prioritised response.
• Write clear visual briefs for the in-house designers and give them room to find the strongest solution.
• Test feasibility early with rights, operations and delivery teams before anything reaches a brand.
• Write concise concept copy and rationale, shape seller talk tracks, and present the thinking yourself when it matters.
• Build category playbooks and a library of reusable concepts that make early-stage responses faster and sharper.

What You'll Bring

• Experience as a Partnerships Manager, Creative or Content Partnerships Manager, or Account Manager / Senior Account Manager at a sports, sponsorship or entertainment agency. Equivalent experience at a brand or rights holder also counts.
• A track record of shaping the creative idea behind partnerships, not just managing them. Your portfolio should show how you've turned a brand challenge into a clear, joined-up concept.
• Sport, sponsorship or live events experience is a real plus, but strong creative thinkers from wider brand or agency partnerships work will be considered.
• Comfort with pace and volume. Many briefs land quickly, and the job is to get ideas to a pitchable standard, not perfect them over six weeks.
• Persuasive writing and the ability to explain complex ideas simply to commercial and senior stakeholders.
• Confidence leading workshops and working with sales, strategy, insight, design and delivery teams.
• Commercial judgement to balance originality with brand fit, evidence and what can actually be delivered.