dmg::media
Creative Producer
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Location: New Media Headquarters, Derry Street, HSK, London, W8 5HY
Position: Full Time / Permanent
About Us
DMG New Media is building the next generation of social-first publishing, creating platform-native brands across news, sport, lifestyle, entertainment, and culture for global audiences. Our network reaches hundreds of millions of people across social platforms each month, and we're scaling rapidly across both short-form and long-form video.
This role works across the business, but sits primarily within Metro, where we're building a slate of original, talent-fronted shows. Rush Hour Crush and What I Rent are live now, and we're adding new shows to the slate every quarter. We're looking for a Creative Producer to help build what comes next.
About the Role
As a Creative Producer, you'll help build and run Metro's slate of original shows - from the first pitch, through to a pilot, into ongoing series. You'll combine creative instinct with hands-on production skill, working closely with hosts, creators, and the wider team to build content that's distinctive, watchable, and commercially viable.
Main Responsibilities
- Pitch and develop original formats and build them into repeatable shows for TikTok, Instagram, YouTube, and beyond.
- Own the shows end-to-end: from pitch, to pilot, to a running series - briefing shoots, writing scripts, and keeping every episode consistent in quality and tone.
- Source and secure talent, locations, and kit, and build relationships with hosts and contributors who can carry a format over time.
- Attend and run shoots, directing camera and cast on-set.
- Write scripts, and build format structures and hooks for retention on social.
- Take full ownership and accountability for the shows you run, including how they perform.
- Work closely with creators, hosts, and the wider team to keep every show sharp and on-brand - and help connect talent across shows to build a shared audience.
- Use performance data to understand what's working, and refine formats accordingly.
- Spot trends and opportunities - cultural, platform, production, or format-related.
- Keep clear, consistent communication on production status across your slate.
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Person Specification
- A track record of pitching and building original social video formats - you can talk an idea through from concept, to pilot, to an ongoing series.
- Strong instincts for what makes people stop scrolling, and the ability to write copy, scripts, and hooks that are genuinely audience-first.
- Comfortable owning a project end-to-end: briefing and running shoots, managing hosts and contributors, staying on top of every episode across a series.
- A good eye for talent - you can spot what makes someone watchable, and know how to build the kind of relationship that keeps them invested in a format long-term.
- Experience creating for high-profile social channels is an advantage (1M+ follower channels, ideally).
- Comfortable using performance data to judge what's working and adjust a format in response.
- Experience operating cameras is beneficial.
- Some video editing experience (Premiere Pro) is useful but not essential - production and format skills come first here.
- Budget management - able to plan and keep a shoot or series within budget.
- Understanding of legal and editorial guidelines across global markets.
- Able to manage multiple shows and projects at once, within a busy, fast-moving team.
- Flexibility to work outside standard hours around shoots, launches, and live moments, as the format demands.
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Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
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