Petre Productions
Creative Producer / Videographer – UGC & Social Ads
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About the role
Petre Productions is looking for a freelance Creative Producer / Videographer to help produce UGC, organic content, social-first content, and paid social ads for brands.
This role is for someone who is comfortable doing more than simply operating a camera. You should be able to take a creative brief or script, understand what the content needs to achieve, plan the shoot, direct talent, and capture strong footage that feels native to platforms like TikTok and Instagram. Strong camera skills are required, but you also need to be highly confident filming on an iPhone, as the majority of our shoots are captured on mobile to maintain a natural, social-first UGC style.
A big part of the role will involve working with actors, creators, and members of the public, so you need to be confident communicating with people and getting natural performances on camera.
What you’ll be doing
- Turning briefs and scripts into practical shoot plans
- Filming UGC, social ads, street interviews, and branded content
- Directing actors, creators, and contributors during shoots
- Helping develop creative ideas, hooks, and filming approaches
- Making sure all required shots, hooks, variations, and supporting footage are captured
- Reviewing footage during shoots to make sure we have everything required
- Helping improve the overall quality and efficiency of our productions
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What we’re looking for
- Strong videography skills on camera and iPhone and a good understanding of lighting, framing, and audio
- Experience producing short-form content for TikTok, Instagram, Meta, or other social platforms
- Confidence directing talent and getting natural performances
- A strong understanding of UGC and social-first creative
- Someone organized enough to take ownership of a shoot without constant supervision
- Good creative instincts and the confidence to suggest better ways of approaching a concept
- Reliable, professional, and comfortable working directly with clients when required
- London-based or able to regularly attend shoots in London
Experience in paid social, creative strategy, or performance advertising is a big plus, but not essential.
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The type of person we’re looking for
We’re looking for someone who sits somewhere between a videographer, director, and creative producer.
You don’t need to come from a traditional commercial production background. We care much more about whether you understand modern social content, can work quickly, and can consistently capture footage that performs well online.
Working arrangement
The role may initially be freelance and project-based, with shoots taking place primarily in London.
There is potential for the role to grow significantly as Petre Productions continues to expand.
How to apply
Please send:
- A short introduction about yourself
- Your portfolio or showreel
- 2 to 3 examples of social, UGC, or branded content you have personally shot or directed
- A brief explanation of your role on each project
- Your typical day rate or shoot rate
If you understand social content, enjoy being on set, and want to take real creative ownership of productions, we’d love to hear from you.
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