This Works
Creative Production & Asset Manager
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CREATIVE PRODUCTION & ASSET MANAGER
Reporting to Brand Director with a dotted line to CEO
Salary – £45,000 - £55,000
Key Stakeholders: Brand, Growth, E-commerce, Social, PR, Retail, Amazon, Product Development and international teams
ABOUT THIS WORKS
This Works creates effective, trusted sleep, stress and skin solutions that improve people's lives and wellbeing. An award-winning brand founded in 2004 that understands the universal need to restore nervous system regulation at all ages and life stages. Every product is proven to work in scientific studies to help create lasting change.
Our products combine functional fragrances, circadian science and sensorial rituals to help shift the body from heightened stress states into restorative recovery modes. We are recognised globally as leaders in sleep and bodycare and as emerging innovators in neuro-cosmetics and nervous system wellness.
Our brand is built on scientific credibility, efficacy, inclusivity and conscious formulation principles.
ROLE PURPOSE
Manage the end-to-end production of campaign, product and always-on content. Translate approved brand and growth briefs into efficient production plans and ensure every shoot creates the maximum volume and variety of usable assets for organic, paid, D2C, CRM, Amazon, retail, PR, affiliates and international markets.
PRODUCTION PLANNING AND PRE-PRODUCTION
- Translate campaign and channel briefs into schedules, deliverables, shot lists and budgets.
- Scope complete asset requirements before production, including formats, crops, durations and variations.
- Maintain a rolling production calendar aligned to launches and trading priorities.
- Source and manage photographers, directors, studios, stylists, models, editors and other suppliers.
- Coordinate casting, locations, props, products, equipment, travel and shoot logistics.
- Secure approvals, contracts, releases, licences and usage rights before production begins.
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SHOOT AND POST-PRODUCTION MANAGEMENT
- Lead operational delivery of campaign, product, social, founder/expert and e-commerce shoots.
- Track every required asset and protect time for vertical video, cut-downs and performance variations.
- Manage selection, editing, retouching, grading, sound, animation, subtitles and final delivery.
- Consolidate feedback, control review rounds and prevent unnecessary delays or costs.
- Quality-check brand consistency, packaging, spelling, claims, disclaimers and technical specifications.
ASSET MANAGEMENT AND DISSEMINATION
- Own the digital asset-management system as the single source of truth.
- Establish naming conventions, metadata, tags, folder structures and version control.
- Track usage territories and expiry dates for talent, music, images, voiceover and locations.
- Build channel-ready packs for paid, organic, D2C, CRM, Amazon, retail, PR, influencers, affiliates and distributors.
- Maintain a live tracker showing assets requested, produced, approved and supplied.
- Archive source files, masters, cut-downs and approved finals so material can be repurposed safely.
EFFICIENCY, GOVERNANCE AND OPTIMISATION
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- Own production budgets and report committed versus actual spend.
- Track cost per shoot, cost per asset and cost per usable or deployed asset.
- Recommend in-house, external and AI-assisted approaches to editing, resizing and localisation.
- Use Growth performance insight to create rapid variations and improve future shoot plans.
- Maintain compliance records for claims, releases, licences, accessibility and confidentiality.
CANDIDATE PROFILE
- Five or more years in creative, photographic, film or content production, ideally beauty or wellness.
- Strong end-to-end shoot, post-production, budget and supplier-management experience.
- Knowledge of digital specifications, asset-management systems, rights and licensing.
- Highly organised, calm under pressure and able to challenge unclear or late requests.
- Commercially focused on extracting maximum value from every production.
SUCCESS MEASURES
- On-time, on-budget delivery and a high first-time-right rate.
- Lower cost per usable asset and higher percentage of assets deployed.
- Reduced duplicated, urgent and unplanned production.
- Fast movement from approved brief to channel-ready delivery.
- A complete, searchable library with zero use of expired or unapproved content.
BENEFITS
- Opportunity to join a growing, science-led wellness brand.
- Competitive salary
- Pension scheme.
- Employee product discount and quarterly product allocation.
- Private healthcare.
- Birthday day off.
- Hybrid working pattern with four days per week in the office.
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