Walker & Sloan Ltd | Certified B Corp
Creative Strategist
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Creative Strategist
Fully Remote in the UK
Salary: £45k-£65k plus very strong comms
About:
The agency is a UK-based performance marketing agency that has scaled 50+ DTC brands to 7 and 8 figures. We run paid media across Meta, Google, TikTok, YouTube, and more — backed by in-house creative strategy, content production, and conversion optimisation. Performance-based pricing means we only win when our clients win.
The Role:
We're hiring a Creative Strategist to own the creative output for a portfolio of DTC client accounts. You'll be responsible for the full creative lifecycle — from competitor research and trend analysis, through brief writing, to QA and performance review.
This isn't a "make it pretty" role. You're the person who decides what gets made, why it'll work, and how it should look — then makes sure the final output matches the vision.
Responsibilities:
- Own creative strategy for 4-8 DTC client accounts
- Produce 10-20+ creative briefs per client per month (statics, video, UGC)
- Analyse ad performance data to identify winning angles, hooks, and formats
- Research competitors and trends across Meta Ad Library, TikTok Creative Center, and organic social
- Write ad copy, headlines, and hooks that convert
- QA all creative output — copy accuracy, brand consistency, platform specs
- Collaborate with media buyers to align creative with campaign objectives and ROAS targets
- Manage creative pipeline from brief through to ad launch
- Stay ahead of platform changes, creative trends, and DTC best practices
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Requirements:
- 2+ years in paid social creative strategy, ideally at a performance marketing or DTC agency
- Proven ability to produce high-volume, high-quality creative briefs
- Strong understanding of direct response advertising and what drives conversions
- Fluent in Meta Ads, TikTok Ads, and performance metrics (CTR, hook rate, hold rate, ROAS)
- Excellent copywriting skills — scroll-stopping hooks and converting CTAs
- Analytical mindset — you use data to inform creative, not just gut feel
- Highly organised — multiple clients, tight deadlines, no quality drops
- Self-motivated and proactive — you spot opportunities before being asked
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Nice to Have:
- Experience with UGC creator management and briefing
- Familiarity with Airtable, Google Sheets, and creative PM tools
- Knowledge of Google Ads creative best practices
- Portfolio of ads you've strategised that delivered measurable results
Why?
- Your creative decisions directly drive revenue across brands with serious ad budgets
- Work alongside a team of 45+ across strategy, design, media buying, and production
- Remote-first with a global team — no pointless office days
- Clear path to Senior Creative Strategist as the agency scales
- 50+ case studies of brands we've scaled — the proof is in the results
If interested please contact Lee Curry at Walker and Sloan
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location