Velocity+
Creative Strategist
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Creative Strategist + Paid Social Executive Role
Remote | Full-Time | UK Only | £28,000 - £35,000
About Velocity
Velocity is a boutique performance marketing agency built for emerging eCommerce brands ready to scale.
We specialise in Meta and Google paid media, creative-led performance strategy, and structured testing frameworks.
We’re not a set-and-forget agency. We operate with discipline, ownership, and high standards - and we believe paid social and creative strategy should work together, not as separate functions.
The person managing an account should understand why creative is working, what needs to be made next, and how that connects directly to performance.
The Role
We’re looking for a Paid Social Executive & Creative Strategist to join Velocity and work across a portfolio of eCommerce brands.
This is a hybrid role combining Meta media buying with performance creative strategy.
You’ll own the day-to-day management of Meta accounts while also taking responsibility for the creative strategy behind them - analysing performance, researching competitors and customers, developing new concepts, briefing creatives, and turning winning ads into further iterations.
This isn’t a role where you simply launch campaigns and monitor ROAS.
We want someone who can understand why performance is changing and what needs to happen next. Sometimes that’s a budget or structural change.
More often than not, it’s better creative.
What You’ll Be Doing
Paid Social
- Own and manage Meta advertising across a portfolio of eCommerce brands
- Plan, launch and optimise campaigns
- Build clean, scalable account structures
- Manage budgets and pacing
- Scale winning campaigns and identify inefficient spend
- Manage audience exclusions, catalogue and DPA activity
- Build structured testing roadmaps
- Monitor performance and make evidence-led decisions
Creative Strategy
- Own the creative direction behind the Meta accounts you manage
- Analyse winning and underperforming creative to understand why it performed
- Identify winning personas, hooks, messaging angles and formats
- Spot creative fatigue and gaps in the creative mix
- Turn performance insights into clear creative hypotheses
- Develop new concepts and structured iterations of winning ads
- Ensure creative production is driven by data rather than guesswork
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Research and Ideation
- Conduct ongoing research using Meta Ad Library, Foreplay, competitor ads, customer reviews, organic social and other relevant sources
- Understand customer pain points, desires, objections and buying motivations
- Identify emerging creative formats and competitor opportunities
- Generate concepts across UGC, statics, carousels, founder-led creative, testimonials, product-led ads, comparison ads and more
- Turn strong ideas into multiple meaningful variations
Creative Briefing and UGC
- Create clear briefs for designers and UGC creators
- Develop hooks, scripts, talking points and shot lists
- Communicate the target persona, insight, messaging and visual direction behind each concept
- Review creative output and identify further iteration opportunities
Reporting and Client Communication
- Monitor KPIs including CPA, ROAS, MER, CVR, AOV, CTR and CPM
- Produce clear weekly client updates
- Present performance and creative insights on client calls
- Explain what has changed, why it has changed and what we’re doing next
- Escalate risks and identify opportunities proactively
What We’re Looking For
Ideally, you’ll have 2+ years’ experience in Paid Social, Creative Strategy or Performance Marketing, with hands-on Meta Ads experience.
You’ll be comfortable with:
- Meta Ads Manager
- eCommerce paid social
- Campaign optimisation and scaling
- Budget management
- Creative testing
- Performance analysis
- Creative briefing
- Client communication
- Direct-response advertising
You’ll understand metrics such as CPA, ROAS, MER, CVR, AOV, CPM, CTR and CPC - and, importantly, how creative influences them.
Experience with Foreplay, Shopify, Motion, Canva, Adobe, UGC production, AI creative tools or landing page strategy is a bonus.
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The Type of Person Who Thrives at Velocity
You’ll probably fit in well if you:
- Take ownership without needing constant supervision
- Think creatively and commercially
- Are naturally curious about why ads work
- Constantly look for new creative inspiration
- Enjoy using data to challenge your assumptions
- Move quickly without becoming sloppy
- Thrive with AI tools and new technology
- Think in systems rather than isolated tactics
- Don’t blame platforms or algorithms
- Are comfortable being judged on outcomes
- Want to become genuinely excellent at paid social and performance creative
What Success Looks Like
Within your first 90 days, you’ll be:
- Owning Meta accounts confidently
- Making evidence-led optimisation decisions
- Managing budgets with discipline
- Producing strong creative concepts consistently
- Building structured creative testing roadmaps
- Writing clear briefs for designers and creators
- Identifying and iterating winning creative
- Spotting fatigue and performance issues early
- Communicating confidently with clients
Ultimately, you understand the relationship between:
Creative → Media Buying → Performance → Iteration
Why Join Velocity?
- Work with ambitious eCommerce brands
- Own both Meta performance and creative strategy
- Work directly with founders and senior leadership
- See how your creative ideas translate into revenue
- Build deep expertise in performance creative
- Experiment with new creative formats and AI tools
- Genuine ownership and responsibility
- Fully remote working
- Clear performance-based progression
Compensation and Benefits
- £28,000-£35,000 depending on experience
- 28 days annual leave including bank holidays
- Fully remote - must be UK based
- Clear performance-based progression
- Direct access to senior leadership
- Real client and account ownership
This role is for someone who wants to become elite at paid social - and understands that modern paid social is fundamentally a creative discipline.
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