Restless.co
Creative Strategist
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London
Creative Strategist
Turn Antenna insights into high-performing creative across Meta & TikTok. Lead strategy, scripting and analysis end-to-end at a senior level in a fast-moving AI-first agency.
Restless: The AI Marketing Company
AI is transforming how brands understand audiences, craft messages and scale their business. Restless is dedicated to helping businesses harness that power.
Most agencies are forcing AI into the same old workflows. Founded in 2026 we have built this agency with AI at our core. We have built a whole new model for creative intelligence to transform our clients businesses.
Antenna, our own platform, maps your audience across the internet, reading contextual and conversational signals alongside creative performance data. It builds rich, evidence-backed profiles of your current and future customers.
We are a senior team of social and performance experts, backed by our own proprietary software, with one focus: growing our clients business faster than the competition.
Role: Creative Strategist
Restless is on the search for an experienced performance marketing-led Creative Strategist to support on one of our hero accounts (in the beauty and wellness sector), as well as with the creation of new business proposals across a range of consumer sectors.
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- Translating strategy and Antenna insights into effective social-first creative ideas for pitch, project, always on and campaign work
- Write creative briefs across Restless’ full client portfolio, each structured as an experiment with a clear hypothesis
- Use Restless’ internal AI tools to produce briefs at high volume while maintaining strategic quality
- Contribute to weekly sprint planning: reviewing results, identifying patterns, and writing hypotheses for the next round of experiments
- Analyse creative performance to understand what's working, what's failing, and why
- Leading internal and external ideation workshops
- In this role, you’ll own the creative direction, driving ideation, scripting, briefing and analysis from end to end
- Write compelling UGC ad scripts, balancing storytelling and performance
- You’ll be responsible for developing, testing and scaling high-performing creative that delivers measurable results across Meta and TikTok.
- You’ll work closely with designers, producers, media buyers and account managers to ensure creative output is strategically sound, performance-driven and executed to a high standard.
- You will build these concepts into clear client presentations and present these ideas with confidence to the client.
- Turn creative performance data into clear insights, recommendations and testing opportunities.
- Write clear, high-quality creative briefs for creators and internal production teams.
- Collaborate closely with account managers to ensure alignment between strategy, delivery and client goals.
- Stay ahead of trends, hooks, formats and platform updates to inform creative direction.
- Lead or contribute to client reporting, presenting creative insights and strategic recommendations.
- Manage multiple accounts with strong organisation, prioritisation and attention to detail.
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REQUIREMENTS
- A strong interest in buyer psychology, storytelling and conversion-driven content.
- Ability to build out, structure a presentation deck and showcase creative concepts to clients with confidence
- Proven experience in creative strategy, content or performance marketing at an agency
- Excellent written communication and briefing skills.
- Strong understanding of Meta and TikTok ad ecosystems.
- Proven ability to analyse performance data and translate it into creative decisions.
BENEFITS
- Be part of an exciting growing business
- Have the autonomy across the business to make decisions that have real impact
- 25 days plus bank holidays
- Work a week abroad
- Regular team socials
Locations: London
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