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About the Role
A fast-growing DTC brand in the beauty and wellness space is on a mission to become one of the most innovative and sustainable names in the industry. With strong momentum, a performance-first mindset, and a clear vision for scaling through world-class creative, the brand is seeking a Creative Strategist to own the entire creative strategy engine and help take paid social performance to the next level.
This is a remote, full-time contractor position with flexible hours and a strong emphasis on performance-based growth.
What’s in it for you
- Performance-Based Bonuses: Earn a percentage of ad spend from successful campaigns
- Global Flexibility: Work from anywhere while collaborating with a high-performing team
- Ownership Path: Opportunity to grow into Head of Creative or even CMO
- Creative Freedom: Autonomy to test, iterate, and scale creative ideas
- Fast-Moving Environment: Work directly with the founder and operators behind 8–9 figure DTC brands
What You’re Getting Into
- Build ad strategies rooted in deep customer research and market insights, consistently launching creatives that contribute directly to revenue growth and ROAS.
- Conduct structured creative research, including ad library reviews, competitor analysis, and audience listening, to uncover high-impact hooks, emotional triggers, and objections.
- Write compelling, direct-response ad scripts and copy that increase click-through rates, engagement, and conversion across Meta, TikTok, and other paid platforms.
- Create detailed, actionable briefs for editors, designers, and creators that streamline production workflows, reduce turnaround time, and ensure output quality.
- Analyze ad performance to identify winning elements and patterns, then systematically iterate and scale creatives that deliver measurable impact.
- Design and execute creative strategies for new product launches to generate immediate traction, high engagement, and strong conversions.
- Work on creating briefs for UGC creators, providing direction and feedback to ensure delivery of authentic, high-performing ad content.
- Align closely with the founder and media buyer to ensure all creative output supports key business objectives and contributes to performance growth.
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- Experience: 2+ years in a high-performing creative strategy role, preferably with a top creative agency or scaling DTC brand
- Performance-Driven: Strong command of Meta Ads Manager, ads libraries, and performance metrics
- Creative Thinker & Executor: Can balance big-picture creative vision with hands-on execution and tactical output
- Highly Organized: Able to manage multiple creative workflows and deliverables without missing a beat
- Excellent Communicator: Clear, confident, and direct—especially when articulating creative rationale or giving feedback
- Proactive & Hungry: Always testing, learning, and iterating—never complacent
Bonus Points If You Have
- Background in skincare, wellness, or beauty categories
- Network of high-quality UGC creators or affiliates
- Experience with TikTok Shop or short-form video content
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