Simmer
Creative Strategist
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Creative Strategist
London
About Us
At Simmer, we're on a mission to make healthy eating effortless. We create chef-made, high-protein meals inspired by flavours from around the world, making it easier for busy people to eat well every day.
What started with £10 worth of ingredients and a handful of family recipes has grown into one of the UK's fastest-growing businesses. In both 2025 and 2026, Simmer was recognised by The Sunday Times as the UK's 5th fastest-growing private company.
We're proud of that recognition, but we're much more interested in what comes next. Simmer was founded by brothers Simmy and Jhai, who built the business alongside university, full-time jobs and countless late nights in the kitchen before taking the leap and committing to it full time. That mindset still shapes the business today.
We're a deliberately lean team, which means people here get unusually close to the work, the customers and the decisions that shape the business. We care far more about potential and trajectory than titles and look for people who are curious, commercially minded and willing to take ownership.
There's still a huge amount to build, and we think we're only at the beginning. This is a fully founder-led business with no private equity and no corporate layers. The founders still run the company, set the standard and stay close to the work.
For the people who join Simmer, that means real ownership, real responsibility and the chance to solve meaningful problems that genuinely move the business. If you're someone who wants your ideas to shape the growth of one of the UK's fastest-growing consumer brands, not just contribute to it, you'll feel at home here.
The Role
Great advertising starts with understanding people. Not with beautiful edits. Not with clever copy. And not by copying what's already working.
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At Simmer, we believe the best creative comes from understanding why people buy, what stops them buying, and how to turn those insights into advertising that changes behaviour.
We're looking for a Creative Strategist who is endlessly curious about people, culture and consumer psychology. Someone who gets excited by uncovering an insight, turning it into a creative idea and then watching the data prove whether they were right.
You'll work at the intersection of Growth, Creative and Brand, partnering closely with founders and a high-performing team to create the next generation of ads that fuel Simmer's growth. Creative sits at the heart of our growth strategy because our ambition isn't just to build a food business. We're building a media company that happens to sell meals. Every advert, every piece of content and every creative insight is an opportunity to grow the business.
This isn't a traditional strategy role, you won't spend weeks writing decks that never get made. You'll spot an insight on Monday, brief it on Tuesday, review performance by Thursday and already be testing the next iteration on Friday.
If you're energised by pace, ownership and seeing your ideas have a measurable commercial impact, we'd love to hear from you.
What You'll Be Doing
You'll be responsible for finding the ideas that become winning ads. That means you'll:
- Turn customer insights into creative concepts that drive acquisition.
- Develop hooks, messaging angles and creative territories for Meta and TikTok.
- Write clear, actionable briefs for editors, creators and designers.
- Analyse performance data to understand why creative wins or loses.
- Build structured testing plans to improve creative output over time.
- Identify emerging trends, formats and opportunities before competitors.
- Work closely with Growth, Brand and Creative to continuously improve performance.
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Success isn't measured by how many ideas you have. It's measured by how many ideas make the business grow.
You'll Thrive Here If...
- You're fascinated by why people buy things.
- You naturally notice trends before everyone else.
- You save adverts because you want to understand why they worked.
- You can generate ten ideas instead of stopping at the first.
- You enjoy fast feedback and improving your thinking.
- You care more about finding the best answer than protecting your own idea.
- You're commercially minded and want your work to have measurable impact.
What We're Looking For
We're much more interested in potential than years of experience. You'll likely have experience in creative strategy, performance marketing, paid social or a social-first consumer brand, but what matters most is how you think.
We're looking for someone with:
- Strong creative judgement.
- Commercial instinct.
- Curiosity about customers and culture.
- Excellent communication.
- High ownership.
- Low ego.
- A bias for action.
- The ability to learn quickly and improve even faster.
Why Join Simmer?
- Build one of the UK's fastest-growing consumer brands.
- Work directly with founders who care deeply about great creative.
- See your ideas go live in days, not months.
- Work alongside talented people across Growth, Brand and Creative.
- Have genuine ownership from day one.
- Grow as the business grows.
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Jessica, London
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