Campfire
Creative Strategist
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Company Overview
Campfire is an award-winning Social first digital agency, founded on values of Honesty & Integrity, Exceeding Expectations, and First Principle Thinking. Holding some of the world’s leading brands on our client roster, we pride ourselves on innovating and creating performance-driving firsts for our clients.
We believe in meritocracy. If you want to work for an agency who will invest in you and your career, Campfire is the right place for those willing to step up and deliver as part of the team and for our clients. With quarterly PDPs rather than annual, your career can move as quickly as you do.
Position Overview
We're looking for a Creative Strategist to join our Creative Strategy team: the people who turn insight into bold ideas for some of the biggest names in beauty and FMCG, then build the thinking that keeps those ideas intact all the way to execution.
You'll have a sharp instinct for brand challenges within social and culture, and the confidence to read between the lines of a brief. You'll lead ideation sessions, write creative concepts that get teams excited, and build strategies that actually use the strengths of the platforms they're designed for, backed by a good grip on the data and measurement behind them.
What are the key responsibilities for the role?
- Develop strategies that use insight, data, and cultural understanding to solve the real client problem, not just the brief as written
- Lead ideation and brainstorm sessions, creating an environment that encourages bold thinking and challenges safe ideas as they come up in the room
- Write clear, inspiring creative concepts and craft the narratives that sell an idea internally and to clients
- Adapt strategy to the strengths of different platforms and channels, rather than treating them all the same
- Help define clear objectives and a simple measurement framework for campaigns at the outset
- Support on bigger projects and lead smaller ones end to end, from insight through to finished strategy
- Act as an ideas and insight consultant on new business pitches, feeding in strong thinking and creative territory when asked
- Track industry and market trends, and start suggesting improvements to how the team works
- Analyse how creative is performing against strategy, working with Delivery and Client Services to spot what's working and what needs to change
- Support present-backs to clients and help maintain strong client relationships through clear, consistent communication
- Keep the agency ahead of platform, format, and cultural shifts, bringing fresh thinking back to the team
- Start supporting the development of junior members of the team, and be a go-to source of guidance for colleagues across the wider business, sharing feedback and knowledge wherever it's useful
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Required Skills For Our Team
- A genuine obsession with internet culture, and the confidence to challenge a brief or an assumption when it doesn't stack up
- A strong grip on cultural trends, platform nuance, and what actually makes content work
- The ability to spot the right trend, tension, or insight for the right brand, and build an idea on it
- A first-principles thinker: always asking why before jumping to how, and quick to challenge a standard approach that's stopped working
- Comfortable sourcing and interpreting data across more than one source, confident spotting the patterns that matter, and using what you find to sharpen a strategy, a brief, or a measurement plan
- Confident presenting ideas and strategy, both internally and to clients
- A genuinely collaborative approach, proactive about sharing what you know and bringing other people into an idea
- Excellent organization and time management skills, with the ability to manage multiple projects and deadlines
- A genuinely innovative mindset, not content with the way something's always been done and quick to suggest a better way of doing it
- A proactive, curious, and solutions-focused approach
- Collaborate confidently across Delivery, Client Services, and other departments, look for ways to bring colleagues behind an idea, and share knowledge proactively rather than only when asked
- Previous experience in strategy or creative at a social marketing agency, or brand environment
What do we expect from our team?
At Campfire, we are committed to providing all our campers with a healthy, safe, and supported work environment, where everyone is able to be themselves, work freely, and express their creative passion. We do ask that in order for us to do so, you comply with our behaviour expectations.
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Our values?
Campfire share their values, not as words on a wall but as something we naturally live and breathe every single day, and as part of our recruitment process we will ask specific questions around culture to ensure all new campers are aligned with our three core values: Clarity, Honesty & Integrity | Exceeding Expectations | First-Principle Thinking
What do we offer our team?
- 25 days annual leave, plus Bank Holidays, Christmas shutdown, the day for your birthday
- Loyalty Holidays (accrue 1 extra day per anniversary year up to 5 extra days)
- X2 wellness days or £100 allowance
- Hybrid working (2 days in the office, three days from home)
- Flexi-hours, our full hours are 9-5:30, but core hours are 10-4:00, the remaining hours outside of this (if you're an early bird or night owl) are up to you to decide when to work
- Discretionary Bonus (this will be part fixed salary % and part flexi % based on performance metrics - all bonuses are subject to business performance)
- Quarterly Campfire value awards
- Free fruit, snacks, and plenty of beverages to keep you full for the day
- Regular social events including the big summer and Christmas parties
- Enhanced maternity, paternity, adoption leave, shared parental, and fertility journey support policies
- Enhanced company sick pay
- Employee assistance programme - with access 24hrs a day on an array of topics that you may benefit from seeking additional support.
Equal Opportunities Statement
Campfire believes that everyone should be treated with respect and dignity, and that’s why we embrace equity as part of our values. We strive to prevent discrimination in all aspects of the employee cycle, in particular in the recruitment process. We understand that no “one size fits all” and we are committed to ensuring everyone feels welcome, at ease, and supported.
Disability Confident Employer
At Campfire, we are proud to be a Disability Confident Employer. We are committed to creating an inclusive and supportive workplace where everyone can thrive, regardless of disability or long-term health condition.
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