Creative testing and performance analysis

• Own a rolling testing roadmap tied to acquisition priorities. Plan tests across personas, products, hooks, narratives, formats, and offers, balancing new concepts with iterations of proven ads.
• Agree test priorities, budgets, evaluation windows, and criteria for success with the paid media owner.
• Recommend which concepts to stop, iterate, or scale based on the available evidence.
• Analyze creative results at the concept, angle, format, and creator level. Use acquisition cost, conversion rate, and ROAS alongside click-through, hook, and video retention metrics to guide decisions.
• Identify viewer drop-off patterns and creative fatigue. Turn findings into specific changes to storytelling, pacing, visuals, proof, and copy, then test whether those changes improve results.
• Lead weekly creative reviews that explain what we tested, what we learned, and what we should produce next.

Team leadership and production sprints

• Manage the creative work of our Graphic Designer and Marketing Manager through regular production sprints. Set priorities, assign owners, give structured feedback, and hold the team accountable for delivery.
• Maintain the pipeline from idea and brief through production, review, approval, and launch. Keep a rolling calendar and an agreed reserve of approved ads ready to test.
• Select and brief creators, customers, and production partners. Plan talent, settings, props, and shot lists, and direct shoots when needed to capture useful, reusable footage.
• Guide editors with precise notes on hooks, pacing, narrative structure, and calls to action. Use visual references, annotated boards, or lightweight prototypes to communicate direction.
• Manage production capacity, external resources, and costs. Resolve blockers early and consolidate feedback so revisions keep moving.

Creative systems and quality

• Build a searchable library of hooks, scripts, raw footage, briefs, and proven concepts, tagged by product, persona, platform, and creator. Keep a living playbook of test results and learnings.
• Maintain a creative scorecard covering active tests, production progress, performance, and next actions. Use it to help the team prioritize its time and creative investment.
• Review assets before launch for message clarity, copy, layout, platform specifications, and brand consistency. Ensure product scale, finishes, features, and claims are represented accurately.
• Coordinate creative priorities with product launches, promotions, and stock availability. Work with the marketing team to align ad messages with landing pages, email, and SMS.
• Keep research and production methods current, including practical use of AI for ideation, copy variations, and workflow efficiency.

What you bring

• 3+ years in creative strategy, performance marketing, direct-response copywriting, or content creation at a DTC brand or performance agency.
• A portfolio of paid ads you personally helped develop, with a clear explanation of your contribution, the hypothesis, the results, and what you learned.
• Strong working knowledge of Meta advertising, UGC, customer psychology, and the creative conventions of short-form video platforms.
• Excellent copywriting and visual storytelling skills, including the ability to develop both short-form hooks and longer narratives.
• Confidence reading Ads Manager and creative analytics reports, connecting performance patterns to actionable briefs and tests.
• Experience directing designers, editors, or creators and managing several projects through feedback, approvals, and delivery.
• Comfort using Particl, Foreplay, or comparable research tools, with the ability to explain how research informs your creative decisions.
• Initiative, sound judgment, and clear communication. You can work quickly, use resources thoughtfully, and revise your assumptions when evidence changes.

Nice to have

• Experience in furniture, home decor, interior design, or another visual product category.
• Experience with TikTok and YouTube paid creative, creator partnerships, or paid amplification through creator accounts.
• Ability to film or make lightweight edits and prototypes using tools such as CapCut, Premiere, Figma, Photoshop, or Canva.