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Creative Strategist
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Creative Strategist (Performance & Growth)
£60,000–£80,000 per annum + bonus
Kings Cross or Brighton | Hybrid, 3 days on-site
Our client is an established, independent UK wellness business built around transparency, clinical quality & evidence-led products. Operating direct-to-consumer & across premium retail, they are expanding their in-house creative setup to scale performance marketing across Meta & beyond. Sitting within a lean team, this role owns the end-to-end creative loop from deep audience insight & concept authoring through to testing & iteration.
The Role
The Creative Strategist will build acquisition-focused creative strategies that replace agency reliance with systematic in-house knowledge. Rather than delivering high-level recommendations for others to execute, you will directly write the concepts, scripts & briefs that drive performance.
Key Responsibilities
- Strategy & Planning: Map audience mindsets, life stages & problem territories to build insight-led concept frameworks across Meta & paid social.
- Hands-on Authoring: Write clear, production-ready creative briefs, scripts & copy for freelance designers, editors & creators.
- Execution & Briefing: Direct freelance production partners, maintaining high visual standards without relying on discount-heavy assets.
- Testing & Iteration: Manage the full testing cycle alongside performance leads, using ad data to kill, refine & scale winning creative.
- Insight Generation: Conduct ongoing research across customer reviews, forums & sentiment data to identify underserved problem territories & buying triggers.
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Requirements
- Strategic Craft: Trained within a recognised strategy or planning discipline (agency planning department, brand or consultancy).
- Brief-to-Asset Execution: Proven track record authoring your own briefs, scripts & concepts that directly produced high-performing paid assets.
- Meta Acquisition Expertise: Deep literacy in paid social creative analytics, platform dynamics & rapid testing loops.
- Regulated Sectors: Experience operating within regulated, high-consideration or trust-led D2C categories (health, wellness, nutrition or skincare).
- Creative Network: An established network of freelance editors, designers & motion specialists.
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Benefits
- Hybrid Working: 3 days on-site in Kings Cross or Brighton.
- Financial: Discretionary bonus scheme & 3% pension contribution.
- Leave: 25 days annual leave + bank holidays + birthday off.
- Health & Wellbeing: Enhanced parental leave, progressive menstrual health policy & free product allowance.
Apply today to take ownership of a high-impact Creative Strategist opportunity with an ambitious employer committed to equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.
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