Prosana
Creative Strategist
United Kingdom
Posted 1 day ago
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Creative Strategist
Your Mission
To shape the creative direction of the brand’s marketing efforts and lead the development of high-performing campaigns that resonate with their audience. You’ll own the end-to-end creative process, from uncovering insights and developing ad strategies to analyzing performance and iterating for success. Your work will directly impact the brand’s growth and its mission to redefine sleep wellness.
This is a full-time contractor position.
What’s in it for you
- Lead innovative campaigns and shape the creative vision of a brand that’s making waves in the sleep wellness industry
- Join a high-performing team and make a significant impact on a fast-growing brand
- Earn bonuses based on the revenue generated by your creative concepts
- Work from anywhere in the world with flexible hours to accommodate global collaboration
- Collaborate with a team that values expertise, initiative, and results
- Access to training, conferences, and resources to stay ahead in your field
What You’re Getting Into
- Uncover trends and insights by doing thorough research, including tracking competitor ads, analyzing forums, reviews, and consumer narratives, to shape effective marketing strategies
- Translate data into actionable campaigns by curating high-quality briefs, setting clear standards for creative outputs, and ensuring a seamless feedback loop for designers and video teams
- Optimize ad performance by interpreting data, identifying winning elements, and iterating on successful concepts for continuous improvement
- Develop creative strategies for new product launches to ensure impactful and on-brand campaigns tailored to market needs
- Source high-performing content by collaborating with production teams on video/photo shoots and leveraging platforms like UGC channels to enhance ad campaigns
- Drive creative innovation by recognizing patterns in ad elements and assembling winning combinations that resonate with the target audience
- Collaborate closely with the team to brainstorm and align on creative concepts, ensuring campaigns reflect shared goals and strategic vision
- Project manage the creative process by overseeing timelines, coordinating with designers and video teams, and ensuring deliverables meet quality and brand standards
- Work across key platforms including Instagram, TikTok, and Pinterest
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Who You Are
- Experienced: You have 3+ years of experience in creative strategy, working with DTC brands (preferably in fashion, lifestyle, or beauty)
- Female-Focused Insight: You deeply understand how to speak to a female audience and bring a calm, brand-sensitive approach to performance marketing
- Data-Driven: You have a strong understanding of performance marketing metrics and know how to translate data into actionable creative strategies
- Creative Leader: You have experience managing end-to-end creative workflows and guiding designers, video editors, and content creators toward exceptional outputs
- Hands-On Strategist: You’re comfortable diving into the details while maintaining a strategic perspective
- Organized and Proactive: You can manage multiple projects simultaneously, meet deadlines, and thrive in a fast-paced environment
- Self-Starter: You’re motivated, resourceful, and able to work independently with minimal supervision
- Strong Communicator: You have excellent English skills (written and verbal) and can clearly articulate creative ideas and strategies.
- Portfolio: You have a strong portfolio showcasing your work in developing and executing successful creative campaigns.
- Bonus Points If You Have
- Experience working with sleepwear, wellness, or fashion brands
- A background in UGC (network, briefing, sourcing, or creating it yourself)
- Aesthetic intuition for photo/video shoots and ad creative
- Interest in contributing to light creative direction or participating in campaign shoots
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What Success Looks Like
- 30 Days: You’ve familiarised yourself with the brand voice, creative process, and key stakeholders
- 60 Days: You’re developing and executing creative strategies, analyzing campaign performance, and collaborating with cross-functional teams
- 90 Days: Your campaigns are delivering results and contributing to growth, with new concepts launching and scaling effectively
What to Expect From the Recruitment Process
- A brief conversation to discuss your background, experience, and alignment with the role
- Call with the founding members to learn more about the brand’s vision and discuss how you can contribute to their mission
- You’ll be given a relevant task to showcase your skills and approach to creative strategy
- A final interview to discuss your task, answer any questions you may have, and explore how you’ll contribute to the team’s success.
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