Nesti
Creative Strategist
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Role: Senior Creative Strategist
Responsibility
Own and improve Nesti’s paid social creative strategy
Location
Remote, UK
Compensation
£36,000–£50,000 per year depending on experience
Type
Full-time
Nesti is a fast-growing D2C brand creating products designed to help people feel calmer, more comfortable, and more regulated in their own body.
We are looking for a Senior Creative Strategist to take ownership of the thinking behind our paid social creative.
This role sits directly between creative, performance, and customer psychology.
Responsibilities
- Own the creative strategy across our paid social channels.
- Analyse creative performance and turn data into actionable insights.
- Identify winning angles, hooks, formats, creators, and messaging.
- Build a structured creative testing roadmap.
- Develop new creative concepts every week.
- Write and edit direct-response scripts, hooks, and ad copy.
- Create detailed but usable briefs for UGC creators, editors, and designers.
- Build iterations around winning ads rather than constantly starting from scratch.
- Review customer reviews, comments, surveys, and feedback to identify new creative angles.
- Carry out competitor and market research.
- Understand customer objections, fears, desires, and buying triggers.
- Work closely with media buyers to understand what is actually driving performance.
- Review metrics such as spend, CPA, ROAS, CTR, CVR, hook rate, hold rate, and creative fatigue.
- Maintain a strong pipeline of new creative ready to test.
- Develop concepts across UGC, founder-led, statics, motion graphics, testimonials, product demos, and higher-production content.
- Brief creators in a way that gets natural content rather than scripted-looking ads.
- Help identify which creators we should work with again based on performance.
- Improve our creative processes and testing systems.
- Stay close to platform trends without blindly following them.
- Continually look for ways to make our creative better, faster, and more effective.
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Requirements
- 3+ years of experience in creative strategy, performance marketing, or D2C advertising.
- Strong understanding of Meta advertising.
- TikTok advertising experience is highly desirable.
- Experience working with D2C or ecommerce brands.
- Strong direct-response copywriting ability.
- Experience writing UGC scripts and creator briefs.
- Strong understanding of customer psychology and why people buy.
- Comfortable analysing creative performance data.
- Able to identify patterns across large volumes of creative.
- Proven experience developing concepts that have driven measurable performance.
- Strong understanding of hooks, angles, awareness levels, and objections.
- Comfortable managing multiple creative projects at once.
- Strong attention to detail.
- Able to communicate ideas clearly to creators, editors, media buyers, and the wider team.
About Us
Nesti moves quickly.
- We do not have layers of management, endless meetings, or three-week approval processes.
- We come up with an idea.
- We test it.
- We look at the data.
- We learn.
- Then we make the next thing better.
You will have a lot of ownership in this role.
That means we are looking for someone who can think independently and does not need to be given a detailed task list every morning.
If something is not working, we expect you to notice.
If there is an opportunity, we expect you to raise it.
If you think we should test something, explain why and get it moving.
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We care about results, speed, and quality of thinking.
Not how busy you look.
Who We’re Looking For
You:
- Take complete ownership of your work.
- Are naturally curious.
- Think commercially.
- Understand that creative exists to drive an outcome.
- Are comfortable being challenged.
- Can challenge other people when you think there is a better approach.
- Move quickly without becoming careless.
- Do not wait around for permission to solve obvious problems.
- Can take feedback without taking it personally.
- Are constantly looking for patterns.
- Want to understand why something worked, not just celebrate that it did.
- Are comfortable working in a fast-moving environment.
- Have high standards.
- Can self-manage and prioritise effectively.
This Role Probably Isn’t For You If
- You are primarily a brand creative rather than a performance marketer.
- You dislike looking at data.
- You need constant direction.
- You think creative strategy means scrolling TikTok and finding ads to copy.
- You spend weeks perfecting concepts instead of testing them.
- You cannot write strong direct-response copy.
- You struggle in environments where priorities move quickly.
- You are uncomfortable being accountable for performance.
What Success Looks Like
You should be able to tell us at any point:
- What are we testing?
- Why are we testing it?
- What have we learned?
- What is currently winning?
- What should we make more of?
- What should we stop doing?
- What are we testing next?
Ultimately, your job is simple:
Help us produce more winning creative.
Better ideas.
Better testing.
Better iterations.
Better performance.
If you understand performance creative properly and want real ownership inside a fast-growing D2C brand, we want to hear from you.
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