Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
Creative Strategist (Paid Media)
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Creative Strategist
Location: London
Salary: Up to £60,000
About the Role
We're looking for a Creative Strategist to lead creative direction across paid and organic channels for a portfolio of ecommerce brands within the health and wellness sector.
You'll be responsible for defining creative strategy, developing high-performing concepts, and turning performance insights into actionable creative briefs. Working closely with paid media and creative teams, you'll help shape campaigns that drive measurable growth.
Key Responsibilities
- Own creative strategy across multiple client accounts, including messaging, hooks, formats, and testing plans.
- Write clear, insight-driven creative briefs for designers and content creators.
- Analyse campaign performance to identify winning creative and optimisation opportunities.
- Build and manage structured creative testing roadmaps.
- Align paid and organic content strategies to maximise performance.
- Present strategy, insights, and results to clients and stakeholders.
- Stay ahead of platform trends across Meta, TikTok, and emerging channels.
- Use AI tools to accelerate research, ideation, scripting, and creative development.
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Requirements
- 3+ years' experience in creative strategy, performance marketing, or a related field.
- Demonstrable success creating campaigns that delivered measurable commercial results.
- Strong understanding of paid media metrics such as CTR, CPA, ROAS, and engagement data.
- Experience developing both paid and organic content strategies.
- Confident presenting strategic recommendations to clients or stakeholders.
- Experience working with ecommerce brands; health and wellness experience is beneficial.
- Excellent written and verbal communication skills.
- Comfortable working independently with a high level of ownership.
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If you've developed creative strategies that have driven growth for ecommerce brands, we'd love to hear from you.
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