Tomorrow University of Applied Sciences
Creative Strategist & Producer (f/m/x) - 100% Remote
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About The Company
Tomorrow University: A Next-Generation University for Impactful Careers
Education is the most powerful lever for driving the transition to a sustainable society. That’s why we’ve built a university dedicated to educating and empowering the change-makers of tomorrow. We offer accredited degree programs designed to equip learners with 21st-century competencies while providing access to a world-class network of experts to maximize their impact.
As a remote-first institution, we use technology and AI to enable flexible, personalized learning - accessible from anywhere in the world.
We are proud to be the first EdTech startup in Europe with a fully state-recognized university license and to be ranked among the Top 20 EdTech startups globally.
Our Inspiration
We believe that transforming education requires rethinking how we teach. At Tomorrow University, we move beyond the traditional, teacher-centered approach and embrace a student-centric learning model. Our goal is to equip learners with the essential skills and mindset needed to create global impact, supported by a vast network of change-makers.
Our Mission
At Tomorrow University, we leverage science and technology to enhance learning while fostering a global community for continuous growth and impact. Our students learn by applying their knowledge to real-world challenges and engaging with world-class educators, mentors, and partners from around the globe.
Be aware that all of our positions are completely Remote but our working hours are Central European Time (+/- 2h)
About The Role
🌱 The marketing team works across three growth levers: create demand, acquire demand, convert demand. Four people own that work between them. You own create demand.
Your job is to make more of the right people want a Tomorrow University degree. 🎓
Choosing a degree is a slow, expensive, high-trust decision. People discover us, come back weeks later, attend an event, compare options, worry about cost, and take time to decide. Your work gives them a reason to pay attention and helps build the confidence to take the next step.
You set the content strategy and produce much of the work yourself. You decide what we say, who we say it to, which formats and channels we use, and what is worth testing. Most weeks, that also means writing, filming, editing, or building the asset.
You have support. 🤝 Part-time creators help increase output once we know what works, and our designer supports the work that needs stronger craft or brand treatment.
We are looking for someone who likes making things, putting them in market, and learning from the response. The goal is consistent demand creation, with a clear view of which ideas, messages, and formats are actually working. 🚀
🎯 What You'll Own
💡 Make people want this degree
- Develop the content strategy across programs, markets, paid, organic, and social. You decide the ideas, the messages, the proof points behind them, and which audiences they are for.
- Turn our positioning into creative that people understand and remember. That means knowing how to express an idea through copy, design, photography, video, or a combination of them.
- Lead the creative for program launches and seasonal campaigns from first idea to execution.
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🛠️ Work at strategy level and make the work yourself
- This is a small startup, so the role moves between strategy and execution all the time.
- You write exceptionally well and can take an idea from rough concept to finished asset yourself.
- You are comfortable designing in Figma or Canva, shooting photography, filming and editing video, and producing short-form content for social and paid. You also know when a stronger piece needs a specialist.
- Freelancers and creators are there to support and scale the work, but you need enough creative range and judgement to direct them well.
- Use AI image and video tools where they are genuinely useful, alongside more traditional production.
📱 Own social content strategy and creation
- You own what we say on social and what we make for it.
- Set the social content strategy, generate the ideas, write the posts, develop recurring formats, and brief UGC creators.
- Produce the core content yourself and work with freelancers or creators where additional production is needed.
- Work closely with our part-time Social Media Coordinator, who manages scheduling, publishing, engagement, commenting, and the day-to-day running of the channels.
- Build content with both organic and paid use in mind where it makes sense.
🧪 Test ideas and build on what works
- Work with Performance Marketing on a regular creative testing rhythm across messages, concepts, formats, and audiences.
- Keep a clear record of which angles work by program and market so future campaigns start with evidence.
- Decide what to test next, stop producing ideas that are not working, and develop the ones that are.
- Bring the useful learnings into the weekly review, including both the strong performers and the ideas that did not land.
✨ What You Bring
- 7+ years in performance creative, growth marketing, content, or social. You have spent a meaningful part of that time making the work yourself.
- You are an excellent writer across hooks, scripts, ad copy, captions, and campaign messaging, and you know how to change the writing when the format changes.
- Comfortable shooting and editing yourself, whether that is on a phone, a camera, or whatever else the idea needs.
- You can design well enough in Figma or Canva to make strong static assets without waiting on a designer for every piece.
- Creative testing is part of how you work. You can isolate a variable, read the result properly, and decide what to change next.
- You know how to direct creators, freelancers, coordinators, and designers once an idea is working. Clear briefs and useful feedback matter more than process.
- AI image and video tools are already part of your production workflow, and you have a good sense of when they help and when they do not.
- You are comfortable being measured on outcomes beyond reach or engagement, including applications and enrolled students.
- You believe education can change lives. 🌍
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💜 Nice To Have, Not Required
- You speak German.
- You have worked in higher education, edtech, or another category with a long purchase decision.
- You have run creator or UGC programs.
- You can do motion design or advanced video editing.
- You are a strong photographer.
- You have worked on performance creative in a regulated category.
What Matters To Us
We’re looking for people who thrive in a dynamic, mission-driven environment. These traits are especially important to us:
- Ownership & Independence – You take initiative and get things done
- Collaborative Mindset – You enjoy working across teams and disciplines
- Clear & Thoughtful Communication – You know how to adapt your message to different audiences
- Integrity, Curiosity & Growth – You’re honest, open-minded, and always looking to learn
- Proactivity & Drive – You bring energy and momentum to your work
- Commitment to Execution – You don’t just dream big—you make things happen
- Passion for Sustainability, Entrepreneurship & Technology – You care deeply about building a better future
Perks & Benefits
🌱 Grow with us
At Tomorrow University, we foster lifelong learning. You’ll have access to our innovative programs and be part of a culture that encourages continuous growth, personally and professionally.
🌍 Travel the world together
Twice a year, we bring the whole team together for a week-long Workation somewhere in Europe, think bonding, brainstorming, and big ideas in beautiful places.
🌴 Time to recharge
You’ll get 25 vacation days per year, plus public holidays based on your location.
Ready to shape the future of education and make an impact? Join us and help reimagine how we learn, grow, and build a better tomorrow.
At Tomorrow University, we believe in your potential, not your paperwork. Degrees are great, but your drive matters even more 🚀
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By submitting this application, I agree that my personal data will be collected, processed, and retained by the company solely for the purposes of managing and assessing my candidacy.
Compensation
As an international remote-first organisation, compensation is benchmarked against role level, experience, internal equity, and local market conditions in the candidate’s country of residence. The advertised range reflects the base salary for this role. Depending on the role and seniority level, additional compensation components, such as VSOPs, may also be offered.
By submitting this application, I agree that my personal data will be collected, processed, and retained by the company solely for the purposes of managing and assessing my candidacy.
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