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Creative Strategist
Location: London (Hybrid)
Reports to: Head of Paid Creative
ABOUT RISE & FALL
Rise & Fall is one of the UK’s fastest growing startups, reshaping how people buy better. We offer exceptional clothing and homewares, made by the world’s best manufacturers, at prices that are 40–80% lower than traditional luxury.
We are the antithesis of fast fashion, committed to sustainability, quality, and conscious consumption. We’re a certified B Corp, use organic and natural materials wherever possible, and are proud to have donated over £30,000 last year to homelessness and women’s support charities.
We’ve shipped over 250,000 products, we have been on a rocketship trajectory and are hugely ambitious, with recent launches in the US and Australia. We’re on a mission to become one of the largest luxury goods retailers in the world in the next 10 years and significantly reshape the industry as we grow.
If you'd like to join us on this wild journey, then read on below and join our incredible team ✌
ROLE OVERVIEW
We’re looking for a London-based Creative Strategist who is deeply immersed in social media culture. Someone who instinctively understands platforms, trends, creators and formats and who understands that social has the power to shape conversation, build trust, shift perception and drive business outcomes.
In this role, you’ll support our Head of Content within a world-class paid ads creative function. You’ll be part of the engine that turns insights into ideas, you’ll help turn moments big and small into creative opportunities, shape briefs, analyse what’s resonating, film and produce native content yourself, support creators, and analyse performance to produce thoughtful high-performing ads.
This is a hands-on, fast-moving role for someone who can think in culture, translate insight into direction, and contribute to a creative flywheel that fuels paid, organic, influencer and brand storytelling. If you are someone who is as passionate about producing content as you are about writing a brief, you will thrive in this position.
You’ll contribute to the full creative lifecycle: from researching trends and identifying cultural signals, to shaping briefs, crafting hooks and messaging frameworks, supporting creators, and analysing performance to inform what we make next. You’ll help ensure our paid content resonates deeply, captures attention, and drives meaningful growth for a brand on a mission to make sustainable, high-quality home and lifestyle products available to all.
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This is a hands-on, fast-paced role for someone who thrives in the attention economy: curious, plugged-in, strategic, and able to move seamlessly between idea generation, cultural research, and creative execution. You’ll play a vital part in connecting analytics, insight and creative craft — helping us deliver work that feels real, relevant and materially better.
KEY RESPONSIBILITIES
Your mission is to bridge the gap between analytics, creative ideation and strategic execution for paid media with +7-figures of annual ad spend.
Briefs and Creative Production
- Write clear, hypothesis-led briefs grounded in customer behaviour and performance insights, paying attention to scripts, hooks and content structures to ensure clarity, relevance and platform-native performance.
- Coordinate the creative process with video editors and graphic designers, from brief through to final delivery, managing timelines, communications and project organisation.
- Support fortnightly sprint cycles, ensuring all assets, insights and updates are captured and shared clearly.
Data Synthesis and Insights
- Conduct continuous research using tools like Motion to identify new hooks, formats, creators and storytelling angles
- Keep a close eye on competitor activity and wider category behaviour to ensure our creative remains fresh, relevant and effective.
- Support brainstorming sessions and contribute to the development of messaging frameworks and content angles.
- Review content performance daily to identify what’s resonating in order to bring clear recommendations back to the team for how to optimise future creative.
Creator and Creative Resources
- Collaborate with creators, videographers, editors and designers to ensure work aligns with briefs and brand tone.
Content Creation
- Take a concept from brief to filmed asset: shoot native, social-first content yourself from fully edited reels to raw footage handed off to an editor.
- Turn quick-turn product or UGC-style concepts into finished assets without waiting on external creators, when speed matters more than production polish.
- Currently building (or keen to build) your own diverse social content portfolio, especially if that includes appearing on camera yourself
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ABOUT YOU
- You have 2-4 years’ experience in social strategy, creative strategy, paid social or another role where culture and performance collide.
- You genuinely enjoy creating content yourself and are happy to jump in, whether that’s shooting lightweight concepts or recording a quick voiceover when it helps bring an idea to life. Bonus points if you’re happy to be on camera!
- You’re deeply immersed in social media and instinctively know what’s happening, why it matters and how brands can participate meaningfully.
- You’re an organised, steady project manager, able to coordinate multiple freelancers, timelines and deliverables without letting anything slip. You can keep files, assets and workflows running smoothly and care about doing quality work that makes a real impact.
- You’re comfortable working with data (Meta, Motion/Foreplay). You can interpret numbers and turn them into insights that spark ideas.
- You enjoy working in a fast-moving, testing-led environment where ideas evolve quickly and feedback cycles are short.
- You have a clear communication style. You’re able to articulate thinking, present strategy and collaborate effectively with cross-functional teams.
- You’re curious about why something works or doesn’t and naturally ask the right questions.
- You bring a start-up mentality: You’re proactive, solutions-focused and comfortable shifting between strategic thinking and hands-on execution.
THE PACKAGE
- Competitive salary based on experience
- 25 days holiday + bank holidays (33 in total)
- Generous product discount and free product each season
- Bright and inspiring office near Portobello Road
- Learning and development budget
- Pension plan: 3% from the employer & 5% from the employee
- Lots of fun! Great culture with regular team socials & events
- A chance to shape one of the UK’s most exciting and fastest-growing modern luxury brands
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