The best person for this role is commercially sharp, socially fluent, deeply curious about people, and excited by how AI is changing the creative process.

Why this role matters

Creative is now one of the biggest levers in paid acquisition.

As targeting becomes more automated, platform signals become more complex, and competition increases, growth teams need stronger creative systems. Meta’s newer delivery systems rely heavily on creative signals, variation, and structured testing, meaning creative volume and diversity are becoming central to performance.

At the same time, generative AI is changing how creative teams research, concept, produce, and iterate. Leading marketing teams are using AI to speed up production, personalise messaging, analyse customer feedback, and scale creative experimentation.

This role exists to keep Aperture ahead of that shift.

You’ll help us build creative systems that are faster, sharper, more human, more automated, and more commercially effective.

Key responsibilities

Creative strategy

• Turn customer insight and performance data into clear, testable creative angles.
• Translate product positioning into social-native concepts across UGC, paid social, and emerging formats.
• Write hooks, scripts, and briefs that actually drive action, not just attention.

Copy and messaging

• Write sharp, platform-native copy.
• Use real customer language to create relevance, tension, and belief.
• Push beyond surface-level personas into real motivations, objections, and triggers.

Testing and performance

• Build and run structured creative tests with clear hypotheses.
• Work closely with performance to understand what’s converting and why.
• Scale what works, kill what doesn’t, and document learnings.

Creative systems

• Ensure creative never bottlenecks growth.
• Build simple, repeatable systems for briefing, production, and iteration.
• Maintain high creative velocity across accounts.

AI and workflows

• Use AI to speed up research, ideation, and iteration.
• Test new tools and workflows continuously.
• Help the team move faster through structured AI usage.

Creators and scaling

• Work with creators and internal teams to turn strategy into high-performing content.
• Identify repeatable formats, creators, and angles.
• Manage fatigue through structured iteration, not duplication.

Funnel alignment

• Work closely with growth leads to connect creative with landing pages, onboarding, and pricing.
• Understand where performance problems actually sit across the funnel.

Requirements

• Experience working with creators, UGC, or content pipelines at scale.
• Proven experience in performance-led creative, paid social, or growth strategy.
• Actively using AI tools in your workflow across research, ideation, or production.
• Comfort working directly with performance data and using it to inform creative decisions.
• Experience in apps, subscriptions, DTC, or performance-driven environments is a strong plus.
• Strong track record of developing concepts that drove measurable results, not just engagement.
• Deep understanding of short-form, social-native content across TikTok, Meta, Reels, and similar platforms.

Skills and mindset

• No task is beneath you.
• You are fast, but structured.
• You have high attention to detail.
• You think in angles, not just formats.
• You are not precious about your ideas.
• You are curious about people, not just platforms.
• You are commercially minded. You care about outcomes.
• You understand what makes someone stop, care, and act.
• You use data to inform decisions, not justify them after the fact.
• You are comfortable operating in ambiguity and figuring things out.

This is not the role for you if

• You think AI is optional.
• You don’t enjoy looking at data.
• You are attached to your own ideas.
• You need perfect briefs before you can start.
• You only care about brand and not performance.
• You are not using Instagram and TikTok on a daily basis.
• You rely on generic frameworks without understanding the user.

What success looks like in 6 months

• Clear, repeatable creative angles driving performance across accounts.
• Clients trust the thinking behind the creative, not just the output.
• Creative is no longer a bottleneck to scaling spend.
• Winning ideas are being extended, not burned out.
• AI is actively improving speed and output quality.
• Stronger hooks, better concepts, faster iteration.

Benefits

• Work from anywhere, with flexibility around how you structure your day.
• Direct exposure to high-growth clients and meaningful work.
• Regular team meetups and retreats, with travel covered.
• Access to conferences, events, and industry sessions.
• Small team, high ownership, fast progression.

Before you apply

• We read every single application.
• We ask a few questions as part of the process. This is where we understand how you think.
• We’re not looking for perfect answers. We’re looking for real ones.
• Specific examples matter more than polished language.
• We can tell when something is generic.
• Take your time. Write from your own experience.