Recruitr.io
Creative Strategist
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About The Company:
Join an ambitious, creatively driven agency where paid social strategy is shaped equally by standout ideas and performance data. This role will see you owning creative strategy across a portfolio of established brands, developing platform-native campaigns across Meta, TikTok, Pinterest, LinkedIn and YouTube Shorts.
Working closely with performance, design, editing and client teams, you'll have real influence over how campaigns evolve from initial concept through to testing and optimisation. It's an opportunity to deepen your expertise in performance creative, take ownership of multiple accounts and continue progressing within a collaborative creative environment. The role is Manchester-based and requires you to be in Manchester twice per month.
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Key Responsibilities:
- Own paid social creative strategy across multiple accounts, from initial concepts through to performance-led iterations.
- Develop platform-specific hooks, messaging hierarchies, ad frameworks and storytelling formats.
- Translate brand strategy, audience insights, product USPs and performance data into clear, actionable creative briefs.
- Build and manage structured test-and-learn roadmaps, using metrics such as CTR, ROAS and thumbstop rate to inform creative decisions.
- Present creative strategy, concepts and campaign learnings clearly to clients and collaborate with designers, editors, creators and performance teams.
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Essential Experience:
- 3–5 years' experience in creative strategy, paid social or performance creative within an agency or in-house performance team.
- Proven experience developing paid social creative that has performed effectively across Meta and TikTok.
- Strong understanding of platform behaviour and what makes effective, performance-led paid social creative.
- Strong copywriting instincts, particularly when developing hooks, messaging and CTAs.
- Confidence using performance data to inform creative decisions while collaborating effectively across creative, strategy, performance and production teams.
Salary:
£40,000 – £45,000
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