Little Dot Studios APAC
CREATIVE STRATEGY LEAD
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Based in the heart of Shoreditch, we are a multi-platform production company, social media agency, and digital media network who are currently on a quest to find a Creative Strategy Lead to join our Agency team. Is this your next opportunity?
Role Overview
Reporting to the Head of Creative Productions, the Creative Strategy Lead is responsible for developing original content and creative strategies for some of the world's leading brands, broadcasters, publishers, and platforms. Working across creative strategy and development, you'll transform audience insight, client objectives, cultural trends, and platform behaviours into bold, audience-first ideas.
Key Responsibilities
- Developing original, insight-led creative concepts in response to client briefs.
- Building creative strategies and campaign platforms rooted in client objectives, audience insight, platform behaviour, and culture.
- Translating client objectives, brand positioning, tone of voice, and audience insight into distinctive creative ideas, formats, and campaigns.
- Developing premium original content formats across social, digital, branded content, and broadcast.
- Crafting compelling pitch decks and presentation narratives that communicate strategic thinking and creative ideas with clarity and impact.
- Presenting creative concepts and strategic thinking to clients and internal stakeholders.
- Leading creative workshops and ideation sessions, bringing together cross-functional teams to develop bold, audience-first ideas.
- Collaborating with designers, producers, editors, and wider teams to shape and refine ideas from brief through to handover.
- Championing audience-first thinking, ensuring every idea is platform-native, strategically sound, and tailored to the right audience.
- Identifying emerging trends, cultural moments, and platform innovation to inspire fresh creative thinking and uncover new opportunities for clients.
- Contributing to new business opportunities and the continued evolution of the creative department.
Requirements
Skills matter, experience is useful, attitude is everything.
- Extensive experience in creative strategy, creative development, or original content.
- A strong portfolio demonstrating original thinking across brands, broadcasters, publishers, platforms, or agencies.
- A deep understanding of audience behaviour, content strategy, and platform storytelling.
- The ability to translate client objectives into bold, culturally relevant creative ideas.
- Exceptional conceptual thinking and storytelling skills.
- Outstanding pitch deck creation and narrative-building skills.
- Excellent presentation and communication skills, with confidence presenting to clients and senior stakeholders.
- Strong understanding of social platforms, digital ecosystems, and emerging content formats.
- A collaborative mindset, thriving in cross-functional teams and bringing out the best in others.
- Curiosity, cultural awareness, and a passion for creating work that audiences genuinely want to watch, share, and remember.
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Perks of the Job
We are proud to be an award-winning, B Corp™ Certified workplace with employee wellbeing at the heart of everything we do. We offer:
- Hybrid and flexi-time working.
- Mental health and wellbeing programmes.
- Enhanced family leave.
- Interest-free financial support.
- A digital nomad policy that allows you to work from abroad in two one-week blocks a year.
- All the usuals such as pension contributions, annual leave, and office perks like free lunches, socials, and health treatments!
About Us
We’re probably the biggest studio you didn’t know was fuelling your favourite content. We’ve been one of the top dogs in the digital content space since 2013 (some would say, before its potential was even fully realised). We're proud to work with some of the hottest TV and movie studios, distributors, rights holders, sports federations, and brands in the business.
Our Commitment
We are committed to fostering a diverse, inclusive, and equitable workplace at Little Dot that reflects our diverse digital audiences and communities we work and live in. We are committed to ensuring every employee feels valued and empowered to contribute their unique perspectives. We welcome candidates of all backgrounds, experiences, and identities to apply to our vacancies, and we strive to create an environment where differences are celebrated, and everyone has equal opportunity to thrive.
Use of AI in Applications
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We value authenticity, and want to get to know you - your thinking, and your originality. While generative AI tools can help refine text, we require your applications to be in your own voice and words. AI cannot be used to generate your responses, and any applications appearing to be entirely AI-generated will not be progressed.
Learn more about us, our values, and our commitments by visiting our website www.littledotstudios.com for more information.
We are Little Dot Studios - a multi-platform production company, social media agency, and digital media network.
We work across every screen, partnering with some of the biggest names in entertainment, sports, social impact, and consumer brands. As leading YouTube and social media specialists, we handle everything from strategy, audience development, content production, monetisation, and digital copyright management.
We’re disruptive by nature and adaptive by design. We operate a multi-platform, multi-format production company who specialise in creating everything from original broadcast-quality film and TV and award-winning podcast series to short-form social content and live streams that perfectly tap into cultural moments. Whether we’re building communities, engaging superfans, or driving performance - our aim is to realise the potential in every story.
We also run Little Dot Channels - our global digital media network made up of more than 250 channels across social platforms and seven FAST brands streaming on over 130 feeds. With more than 30,000 hours of premium content, we reach 125 million unique viewers every month and offer access to one of the largest brand-safe, premium advertising inventories across YouTube and CTV.
We’re proud to include WING, our specialist sports and branded content agency, and History Hit, Dan Snow’s podcast network and SVOD service, in the Little Dot group too.
To top it all off, we’re a certified B Corp, have been verified carbon neutral since inception, and are on track to be net-zero by 2030.
Founded in April 2013 and born for the digital entertainment era, we are made up of 500 digital experts across the UK, USA, Germany & APAC. We are part of media and entertainment group, Banijay Entertainment.
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