Ivy: Processed Food Scanner
Creative Strategy Lead
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Who are we?
Ivy is the go-to app that lets anyone scan packaged products and instantly see what's really inside - the harmful ingredients, the ultra-processing, and everything else misleading labels are designed to hide. We're bootstrapped and spending six figures per month on paid acquisition across Meta and TikTok, but we're looking for someone to scale that significantly. We're a small team, and you'll be the first dedicated performance creative hire at Ivy. This is an opportunity to come in early, take the wheel of the creative function, and build the systems, processes and team from the ground up.
The role
We're looking for a Creative Strategy Lead to build the creative engine behind Ivy's next stage of growth. You'll own the entire paid creative system - from customer research and creative strategy through to testing, production, analysis and iteration. We already produce a high volume of creatives today. The next phase is about scaling that output with more intentionality: better systems, sharper creative strategy, stronger testing loops, better localisation, and clear answers on which creative investments are driving more subscriptions to our app.
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You will:
- Gain a deep understanding of why people download, subscribe to and keep using Ivy through customer research, reviews, comments, surveys and performance data.
- Own the full paid-creative pipeline: strategy, hypotheses, briefing, production management, and iterative learning loops.
- Build a structured creative testing roadmap so that every week we're learning: what's working, what's failing, why it's happening, and what we should test next.
- Work closely with our media buyer to analyse performance and identify what to iterate, scale or test next.
- Write sharp, actionable briefs for creators, editors and designers that turn creative hypotheses into high-quality executions.
- Manage and hire a team of creators, editors and designers to ensure a high level execution of the briefs
What we are looking for
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- 7+ years in performance creative.
- Experience working on consumer subscription mobile apps.
- Experience building and running a high-volume paid creative engine, from strategy and ideation through to briefing, production, testing and iteration.
- Strong operating ability. You can build systems for briefing, production, asset tracking, creator workflows, and feedback loops without slowing the team down.
- People management experience, including hiring, developing talent, setting direction, and raising the bar for creative output across different roles.
- Strong paid performance fluency. You can read creative performance data, brainstorm with paid marketers, challenge assumptions, and turn learnings into sharper creative tests.
- Strong creative taste across short-form video, creator-led ads, UGC, edited assets, and native paid social formats.
- Excellent project management skills.
Bonus points for:
- A keen interest in clean eating, healthy living and avoiding ultra processed foods.
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