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Creative Strategy & Performance Lead
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Creative Strategy & Performance Lead
Location: Farringdon, London (Hybrid)
Contract: Full-time
Salary: £55k–£60k DOE
About the Company
We’re a fast-growing app growth agency based in Central London, helping clients across the UK, Europe and the Americas launch, grow and scale their apps. We combine creative thinking, performance marketing and data-driven insight to deliver work that not only looks great, but drives measurable results.
About the Role
This role is ideal for an experienced Senior Creative, Designer or Creative Strategist who is ready to take on greater ownership and influence.
You’ll sit at the intersection of creative, strategy and performance, leading creative direction and developing ideas that are grounded in audience insight, performance data and client objectives. You’ll work closely with internal teams, clients and freelance creatives to deliver high-quality, performance-focused creative while helping build a scalable and high-performing Creative Studio. The role is approximately 70% creative leadership and strategy and 30% hands-on creative production, depending on business needs.
Key Responsibilities
- Own the creative vision, strategy and quality across client accounts.
- Develop creative strategies for Paid Media campaigns across Meta, Google and other performance channels.
- Use performance data, audience insights and campaign learnings to inform creative recommendations.
- Lead creative testing and optimisation to improve campaign performance.
- Review, critique and approve creative work, ensuring it meets quality, brand and performance standards.
- Develop creative concepts from initial insight through to execution.
- Direct and manage freelance creative partners, providing clear briefs, feedback and creative direction.
- Act as a key creative and strategic contact for clients, presenting concepts, strategies and recommendations.
- Lead creative workshops, ideation sessions and strategic discussions.
- Contribute to hands-on creative production and design when required.
- Drive innovation through AI and emerging creative technologies.
- Develop scalable creative systems, templates, asset libraries and production workflows.
- Stay up to date with creative trends, platform developments, Paid Media best practices and mobile growth.
- Support pitches, proposals and wider business growth opportunities.
- Work with the wider team to improve creative processes, efficiency and client outcomes.
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Requirements
- 4+ years’ experience, or equivalent senior-level expertise, within a creative, performance marketing or digital agency, including experience in a senior creative role.
- Proven experience developing and leading creative strategy across Paid Media campaigns, including Meta, Google and other performance channels.
- Strong understanding of performance marketing, creative testing and conversion-focused creative.
- Strong understanding of ASO, mobile growth and the relationship between creative and app performance.
- Ability to translate performance data, audience insights and campaign learnings into clear creative recommendations.
- Experience presenting creative strategies and concepts to clients and senior stakeholders.
- Experience managing freelancers and external creative partners.
- Strong visual design skills and the ability to create high-quality Paid Media and ASO assets when required.
- Experience developing creative concepts from insight through to execution.
- Experience building creative systems, templates and production workflows.
- Highly proficient in Figma, including collaborative design workflows.
- Strong understanding of AI-powered creative tools and an interest in using technology to improve creative quality and efficiency.
- Strong communication, presentation and stakeholder management skills.
- A balance of strategic thinking, creative leadership and hands-on execution.
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Company Culture & Benefits
After probation, you’ll have access to:
- Flexible hybrid working in London
- Collaborative and supportive working environment
- Regular team socials, lunches and activity days
- Direct access to senior management
- Company bonus scheme
- Monthly mobile phone contribution of up to £30
- Personal development and training budget
- Employee recognition programme and monthly prizes
- 25 days' holiday, increasing after two years
- Employee Assistance Programme
- Virtual GP and mental health support
- Company pension and life insurance
- Private health insurance
- Summer Fridays
- Work-from-abroad scheme
- Paid sabbaticals after five years
- Office refreshments and amenities
- Cycle to Work and Electric Car Scheme
Why Join?
This is an exciting opportunity for a Senior Creative, Designer or Creative Strategist looking to take greater ownership of creative strategy and performance within a growing app marketing agency.
You’ll have the opportunity to shape creative direction, influence how the Creative Studio operates, work closely with clients and help build a more performance-driven approach to creative. If you’re passionate about creative strategy, performance, design and innovation, and enjoy combining creative thinking with data-driven insight, we’d love to hear from you.
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