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Creative Writer
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We're hiring a full-time, remote Creative Writer
To find the Reels and TikToks that will work for our AI-persona accounts, adapt them to our characters, and turn each one into a precise brief our AI artist can produce from. Pay is $2,000–4,000 a month, depending on skill.
What you'll do
You decide what each persona posts and write it down so precisely that our AI artist can produce the video without asking a single question.
- Scout what's already working. A big part of the day is scrolling Reels and TikTok to find videos that would work for our personas and audience.
- Adapt them to our characters. Keep what makes the video work (format, hook, pacing, audio) and change the details: replace the person with our persona, and swap the setting, outfit, props or caption so it fits her world.
- Pitch your own ideas too, built on trends, formats and sounds.
- Write a short brief for every video, covering:
- the persona's backstory and current storyline
- the hook: what happens in the first 1–2 seconds
- outfit, hair and makeup
- room or location, background details and props
- the original video it's adapted from and what changes, plus other references (trend, audio, visual style)
- shot notes: framing, angle, movement, on-screen text, caption
- Make it feel genuinely American. Get the regional details right: brands, stores, slang, sports, school life, holidays, weather.
- Learn from the numbers. Review each video's views and watch time, and feed what worked into the next briefs.
- Work closely with the AI artist and the team, mostly in European time zones, and turn feedback around fast.
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Creative Writer – Job Description
Must have
- 1+ years writing short-form content: TikTok/Reels concepts, scripts, captions or creative briefs
- A heavy daily TikTok and Reels user who can spot a video worth adapting
- A portfolio or accounts you've run that show real results (views, follower growth)
- Native or near-native English, with a strong feel for US culture and slang
Trait
What it looks like on the job
- Internet-native, trend-obsessed Scrolls TikTok and Reels for hours a day, knows which formats and sounds are rising this week, not last month
- Eye for what works Sees in seconds why a video took off, and whether it would still work with our character in it
- Thinks like the audience Writes from the point of view of a 19–30-year-old American, not a marketer
- Obsessed with detail Specifies the exact hoodie, the dorm-room poster, the Stanley cup on the desk
- Hook-first storyteller Knows the first 2 seconds decide everything and writes those first
- Prolific Has 10 ideas when asked for 3, and doesn't get attached to any of them
- Data-curious Looks at views and watch time and asks why one video beat another
- Reliable and self-driven Delivers briefs on time without chasing, works well remotely
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Creative Writer – Job Description
Clear, structured writing: you can explain a visual idea in words someone else can execute.
Available full-time with a few hours of overlap with European working hours.
Nice to have
- Experience at a meme page, creator brand or social agency with large audiences
- Experience briefing AI image or video tools, or working with AI artists
- Lived experience in the US, or deep knowledge of specific US regions and scenes (college sports, Southern life, big-city nightlife)
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