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About us
Who is GBM Group I hear you ask? Well, you probably already know who we are, without realising it!
We own and operate a network of highly-engaged youth communities on social media. We have numerous pages including Great British Memes, That Girl Page, That Student Page and MORE, which across all social channels reach over 500 million every month. The vast majority of our social following also comes from within our home market - the UK.
At GBM, we take pride in what we do and make sure the client's needs are met while considering the needs and wants of our nurtured communities/audiences. All campaigns have a lot of care and attention to detail with nothing going live unless the GBM team are 100% happy with everything. So to sum it up for ya, we are a young start-up who are chronically online making organic and paid memes and video content for the masses… Sound like a bit of you? Read below!
The role
We’re looking for an experienced and social-first Creative who lives and breathes social, storytelling and culture. Someone who can take a spark of an idea and turn it into high-impact campaigns that people want to share, not just scroll past. This is an internal role that will sit as an extension of our Brand & Content team, working closely alongside other creative brains but owning your own projects. In this senior and central role, you’ll lead the creative ideation and pitches - and given full autonomy to lead this process.
Our ideal candidate has a background in content creation (social assets for brands or publishers) ideally within an agency or publisher environment. You’ll have a deep understanding of social media culture, trends, and formats, and bring a minimum of 5 years' experience working in-house or agency side. You live for social, thrive in fast-paced environments, and know how to create content that connects with real audiences.
You’ll work alongside the wider Brand & Content team to deliver branded content for client partnerships, leading across ideation, production and creation while confidently managing your own tasks and timelines. You'll help to shape and deliver creative campaigns and pitches that cut through online noise and drive real impact for brands. From the first brainstorm to the final edit, you’ll be hands-on in bringing in ideas to life across social platforms, branded partnerships and creative projects.
This role blends creative thinking with sharp execution, ideal for someone who can move fluidly between concepting, producing and managing. You’ll be both a creative thinker, copywriter, confident in developing social-first ideas, managing content workflows, shooting and editing assets for campaigns. This role is focused on producing engaging, relatable content, spanning retained clients, branded campaigns, and internal creative projects.
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This role will allow the ideal candidate to utilise all aspects of GBM in creative ways and deliver the best creative work for our clients.
You should be comfortable planning, attending, and occasionally hosting shoots in public spaces with the team. You’ll jump in where needed, take ownership of your responsibilities, and play a vital role in making our content output the best it can be.
Key responsibilities include:
- Lead on campaign creation, from ideation, copywriting and creative development to production and delivery
- Lead creative across all new briefs, pitches and proposals. Working alongside the Brand and Content team from an ideas perspective
- Propose and present ideas for potential clients
- Proactively look ahead at key calendar dates and brainstorm ideas that we can take to clients to buy them in
- Collaborate with clients, agencies via the partnerships team to turn briefs into scroll-stopping content and tangible outcomes
- Leading on ideation, concepts and production of branded content that feels native to social. Fast, reactive and culture-first
- Work with the wider team to create strategies and proposals for new business and RTB's on a reactive basis
- Identifying trends and reactive opportunities, and proactively creating content to sit across our channels or clients
- Leading on shoots, from planning, attending and owning start to finish shoots with the wider team
- Own and evolve the voice, visual identity and messaging across all channels, both internally and brand
- Pitching new client programmes, including writing and delivering presentations to clients, delivering existing social campaigns
- Maintain high levels of communication and transparency with the founder and heads of department
- Be one of GBM’s external ambassadors, engage with key partners and the wider advertising community to drive company commercial and internal growth. This includes seeking out and participating in industry events, both formal and informal
This is not an exhaustive job description list and you will be required to undertake other duties that may be assigned to you from time to time.
What we’re looking for
- Shows a can-do attitude and goes the extra mile to achieve objectives.
- Leading on creative process
- An out of the box thinker, with an eye for detail and willingness to cause a bit of chaos
- 5+ years of experience in branded content, content creation or creative production (ideally in the publisher or agency space)
- A deep understanding of social culture, storytelling and audience behaviour
- Experience across the full creative process: ideation, planning, production and editing
- Strong video & editing skills
- An instinct for what works online, you know when to be bold, subtle and/or fast
- Communicates effectively at all levels, with strong written and verbal skills
- Strong understanding and interest in the world of digital and use of social channels e.g. Facebook, Instagram, TikTok, Snapchat, YouTube, Reddit
- Demonstrable expertise in understanding a brief and developing the right integrated proposal as a response
- Experience in content creation, channel management and client management.
- Adept critical evaluation skills with an understanding of how to identify success and improve on learnings from past content
- Confident both in front of and behind the camera, with the ability to create engaging first-person content and capture compelling vox pops when needed.
- Passionate about great work and delivering strong business outcomes for clients
- Proven success with viral campaigns or content pieces
- An attitude to learn in a fast-paced environment
- Shows initiative and doesn’t wait to be instructed
- Be genuinely passionate about GBM and our exciting future
- Enjoy working collaboratively and be a lovely, bright spark that will add value to the company
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What success looks like
Success in this role will be measured by the number of high-performing content campaigns that speak engagement and conversation. It will also be measured by successful ideas and being proactive in creating concepts and buying in potential clients. You’re a creative force within the team, contributing ideas that make people stop, think and share.
The ideal candidate is a self-starter who thrives both independently and as part of a team. You live and breathe social media, stay on top of trends, and understand what makes content resonate. You’re proactive in identifying new opportunities, confident building relationships, and consistent in delivering on day-to-day responsibilities. We’re already in a strong position with an impressive client roster, but we’re ready to take things to the next level and we’re looking for someone eager to grow with us. As a small team, we all wear multiple hats. We value open-minded individuals who aren’t afraid to dive into a variety of tasks that contribute to the broader success of the business. This collaborative environment also opens the door for personal and professional development, whether that’s taking ownership of accounts aligned with your interests or exploring new areas within the industry.
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