Genflow
Creator Growth Strategist
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ABOUT GENFLOW:
We are the world's leading creator monetisation agency. We do everything from building brands with creators, launch digital platforms and work with the world's biggest brands. Our creators include Logan Paul, Iman Gadzhi, Grace Beverley, Mike Thurston, Leana Deeb, Chris Williamson and many others.
We are a fast-growing, ambitious company (team is 100+ with global offices) that has achieved so much already, but knows there is still so much more opportunity to go after, which is why we are building out our high-performing team.
Learn about Genflow See Genflow Socials
ABOUT THE ROLE:
We're hiring a full-time Creator Growth Strategist to work directly with creators across the Genflow portfolio. We partner with some of the world's leading creators, building, launching, managing and scaling their businesses. Our creators look to us for guidance on how to grow their followings and reach through content and their personal pages.
You'll spend your time providing direction to creators, auditing their content, and helping them level up their content strategies to drive more views, engagement and followers, all in service of growing their businesses and profiles.
If you live and breathe content, can instantly spot what makes a Reel flop, and genuinely love helping others grow their personal brand online, this role was made for you. You'll be assigned your own group of creators to support, working alongside Genflow's commercial and marketing teams. You'll learn and apply our proven systems while also bringing your own expertise and creative instincts to help creators succeed.
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This is a unique opportunity to be at the forefront of the creator economy: coaching ambitious entrepreneurs and influencers, staying on top of trends, and helping shape the next wave of content leaders.
WHAT YOU'LL DO:
- Support assigned creators on their personal content strategy, including:
- Auditing their pages and analysing metrics to identify what's working and what's not.
- Building out content pillars and strategy where required.
- Proposing messaging changes to improve cut-through and engagement.
- Work with newly signed creators on the content strategy to launch new brands or products.
- Audit and review short-form content (Reels and carousels), providing detailed, actionable feedback that helps creators improve quickly.
- Apply Genflow's signature frameworks and systems, adapting advice to each creator's unique style and niche.
- Collaborate with the commercial and marketing teams to design new activations, promotions and campaigns, and plan how best to launch and promote them through creator content.
- Help creators improve their selling content to drive traffic to their brand websites and support long-term business growth.
- Regularly provide inspiration and content ideas to our portfolio of creators.
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WHAT WE'RE LOOKING FOR:
- Deep knowledge of short-form content: you understand how algorithms work, what hooks grab attention, and what drives conversions.
- Experience in coaching, content strategy or community leadership, ideally with creators, entrepreneurs or influencers.
- An eye for content: you can break down why something works, why it doesn't, and clearly explain how to improve it.
- Strong written and verbal communication, especially in casual, creator-friendly tones.
- Organised and proactive, comfortable managing multiple conversations and delivering consistent value.
- Collaborative mindset: you thrive in a wider team but can also own your group independently.
- On top of content and social trends, with the ability to adapt them to different creators' pages and styles.
- Bonus: experience in creator education, influencer marketing, or building your own presence as a creator or content coach.
ROLE DETAILS:
- Start Date: ASAP
- Working Hours: 40 hours per week (full-time). Overlap with GMT working hours is required, including attendance at meetings within 9am to 6pm GMT
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