OddBalls
Creator & Influencer Marketing Executive
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Salary: £28,000–£30,000 DOE
Department: Performance Marketing
Reports to: Head of Paid Media
Location: OddBalls HQ
The Role
We’re looking for a commercially minded Creator & Influencer Marketing Executive to take ownership of the day-to-day growth of OddBalls’ creator and influencer activity.
You’ll be responsible for finding great creators, building relationships, generating high-quality UGC and turning our creator network into a measurable revenue and customer acquisition channel.
Working closely with our Affiliate, Paid Social and wider Marketing teams, you’ll help us rapidly grow our creator programme while building a consistent pipeline of content that can be used across organic and paid marketing.
We’re looking for someone proactive, organised and performance-focused who wants genuine ownership of a fast-growing marketing channel.
Key Responsibilities
Creator & Influencer Growth
- Proactively identify, recruit and onboard creators and influencers who are a strong fit for the OddBalls brand.
- Build and maintain a healthy pipeline of new creator opportunities.
- Develop long-term relationships with our highest-performing creators.
- Manage creator outreach, communication, onboarding and ongoing engagement.
- Identify emerging creators, platforms and content opportunities.
- Continuously test different creator types, audiences and approaches.
Creator Affiliate Programme
- Help grow and manage our creator affiliate programme through Modash.
- Recruit creators into commission-based partnerships and actively drive creator activation.
- Monitor creator revenue, conversions and performance.
- Develop commission tiers and incentives that reward our strongest performers.
- Identify creators with potential to scale and proactively develop those relationships.
- Re-engage inactive creators and continually optimise the programme towards profitable growth.
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UGC & Creative Production
- Own a consistent pipeline of creator-generated content for OddBalls.
- Work closely with Paid Social to understand upcoming creative requirements and performance opportunities.
- Create clear creator briefs based on products, audiences and campaign objectives.
- Coordinate creators, products, deadlines and content delivery.
- Identify high-performing creator content and develop further variations and concepts.
- Support creator whitelisting and paid amplification across Meta, TikTok and other relevant platforms.
Campaign Planning & Execution
- Plan creator activity around major trading periods, product launches, licensed collections and seasonal campaigns.
- Ensure creator activity is planned ahead of key commercial moments including Black Friday, Christmas, Valentine's Day and Father's Day.
- Coordinate creator gifting and product seeding.
- Write up contracts to ensure content meets requirements and sticks to brand guidelines.
- Manage campaign timelines and deliverables.
- Work across the wider Marketing team to ensure creator activity supports OddBalls' wider commercial priorities.
Performance & Reporting
This is a performance marketing role, so you'll be expected to understand what is working and act on it.
You'll monitor and report on areas including:
- Creator-attributed revenue
- Creator ROAS and CPA
- Active and revenue-generating creators
- Creator activation and retention
- Revenue per creator
- UGC production
- Paid Social performance of creator content
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You'll use this data to identify what's working, scale successful creators and creative concepts, and stop activity that isn't delivering.
Creator Operations
- Manage creator payments, invoices and commission queries.
- Maintain accurate creator databases and campaign trackers.
- Manage contracts, usage rights and content permissions.
- Coordinate gifting and product requirements.
- Ensure creator activity and performance reporting remains organised and up to date.
About You
We're looking for someone who combines creativity with commercial thinking.
You'll have:
- Experience within influencer, creator, affiliate, social or performance marketing.
- Experience working directly with creators or influencers.
- A strong understanding of TikTok, Instagram and emerging social trends.
- An understanding of affiliate marketing and performance-based creator partnerships.
- Confidence working with data and performance metrics.
- Strong communication and relationship-building skills.
- Excellent organisation and the ability to manage multiple creators and campaigns simultaneously.
- The confidence to proactively approach creators and build new relationships.
- A strong eye for content that will perform on social media.
Experience using creator platforms such as Modash would be advantageous, but isn't essential.
What Success Looks Like
You'll build an increasingly large and productive network of OddBalls creators who consistently generate content, customers and revenue.
You'll know which creators are performing, which content is working and where the next growth opportunity is.
Most importantly, you won't simply manage the creator programme, you'll help drive it forward.
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