Fender
Creator Marketing Specialist, EMEA
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Creator Marketing Specialist, EMEA
An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument; it's a cultural symbol that resonates globally. As creator marketing shifts from one-off campaigns to always-on programmes, the EMEA Marketing team is seeking a Creator Marketing Specialist to own the day-to-day running of our always-on influencer relationships across our key EMEA markets. You will keep our organic social and paid media fuelled with a steady flow of creator content, strengthening our localised content output in each market. You will own the operational engine behind our creator programme end-to-end, keeping it running smoothly, accurately, and at pace.
Reporting to: Media & Connections Manager, EMEA
Works closely with: Social, Paid Media, Artist Marketing and PR teams
About the Job
- Shape and own the always-on creator strategy for EMEA: manage Fender's creator and influencer relationships day-to-day, keeping a steady pipeline of content flowing to support organic social and paid media.
- Manage seeding and product gifting logistics end-to-end: maintain the creator roster and stock allocation, coordinate with warehouse/fulfilment on despatch, track shipments, and chase delivery and content confirmation.
- Coordinate briefs, deliverables, and usage/whitelisting permissions with creators, ensuring content is delivered on time, on-brief, and cleared for organic and paid use.
- Monitor creator and influencer content across platforms, capturing links, assets, and posting confirmations, and flagging brand-safety or compliance issues (e.g. #ad/#gifted disclosure).
- Own routine performance monitoring and reporting: pull platform and campaign metrics, maintain trackers and dashboards, and produce clear weekly/monthly summaries of creator activity, reach, and engagement.
- Maintain accurate records of budgets, seeded stock, agreements, and creator contact details, keeping systems and trackers up to date and audit-ready.
- Support the build-out of an always-on EMEA affiliate and creator programme, helping onboard creators and administer codes, links, and payments.
- Surface emerging creators, trends, and cultural moments to the Media & Connections Manager and wider team, feeding fresh opportunities into the always-on plan.
- Liaise with Social, Paid Media, Artist Marketing and PR to align creator content with campaign calendars, launches, and cultural moments across priority markets.
- Programme and manage creators directly across our priority markets building a roster in each territory and ensuring content is culturally relevant and resonant in-market, not just translated.
- Uphold brand safety, platform best practice, and disclosure/advertising standards (e.g. ASA/CAP) across all creator activity.
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What You Need
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- Some experience in influencer, creator, or social marketing, whether in-house, agency, or via a placement/internship, ideally with exposure to gifting or seeding programmes.
- Highly organised and detail-oriented, comfortable managing many small, moving relationships and logistics simultaneously without dropping the ball.
- Confident with numbers and reporting: able to pull platform metrics, maintain trackers/spreadsheets, and turn raw data into a clear, simple summary.
- Social native with a strong working knowledge of Instagram, TikTok, and YouTube, and how creators build and engage audiences on each.
- A developing eye for creator strategy: able to match creators to the right brand and product, understand what will land with target consumers, and build a roster that supports commercial and brand goals, not just fill a content calendar.
- Clear, friendly communicator who can brief creators, chase deliverables, and keep internal stakeholders updated in a professional, on-brand way.
- Proactive and hands-on, happy to own admin and logistics while showing initiative in spotting new creators and opportunities.
- Ambitious and hungry to grow: keen to take ownership, build something from the ground up, and develop the creator programme (and your own career) as it scales.
- Comfortable working at pace across multiple markets, campaigns, and partners in a fast-moving environment.
- A working knowledge of music, guitar, music-tech and creator culture is a strong plus.
- Fluency in English is required; additional European languages are a plus.
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