THE DIGI FAIRY
CREATOR PARTNERSHIP MANAGER
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IF YOU ARE INTERESTED IN APPLYING FOR THIS ROLE PLEASE SEND YOUR APPLICATION (CV AND WHY YOU ARE PERFECT FOR THIS ROLE) TO JOBS@THEDIGITALFAIRY.CO.UK
ABOUT FAIRY INC
Fairy Inc is a cultural positioning group. We help global brands earn their place with the audiences they want to reach, through strategy, content and creators. We find the alchemy between what a brand needs to say and what its audience wants to hear, reading the signals, codes and unwritten rules of culture to find the truths that scale.
We do it through two agencies. The Digital Fairy works in beauty, fashion and lifestyle with brands including Coach, Charlotte Tilbury, and On Running. PACER does the same in gender-expansive sport globally, with brands, athletes and rights-holders.
THE ROLE x YOU
We're looking for a Creator Partnership Manager to own creator delivery across a portfolio of our most significant accounts, including a major global creator programme moving into retainer.
This is a hybrid role. You'll be as comfortable shaping a casting rationale and contributing to a concept as you are holding a rate negotiation and closing a contract. Reporting to the Associate Director, Creator Partnerships, you'll own your accounts end to end, with a shared Creator Partnership Assistant supporting you day to day. It's a step up for someone currently operating at specialist or senior executive level who wants their own client and agent relationships, more say and involvement in the creative strategy, and the chance to manage and develop someone else.
WHAT YOU'LL DO
Creator Strategy and Casting
- You'll own the thinking behind who we recommend on your accounts, working within the standards and methodologies set by our Associate Director.
- Leading creator strategy and casting across your accounts, building recommendations that are creatively right, commercially viable and defensible to a client
- Contributing to creative development and brainstorms, working alongside our strategy and creative teams to shape ideas rather than receive them
- Supporting on pitches and proposals where creators are a core part of the brief, building the response and presenting it where appropriate
- Keeping a strong point of view on the creator landscape, platforms, formats and emerging names, and proactively sharing profiles with the wider team
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Relationships
- You'll be a genuine presence in the industry, not a name in an inbox.
- Building and maintaining real relationships with creators, managers and agents prioritising meeting key contacts and establishing your own network of contacts. Growing our network so we have depth to call on, including people who will move quickly for us when timelines or budgets are tight
- Representing the agency externally at industry events and meetings
- Managing the creator experience end to end so people want to work with us again
Delivery and Commercials
- You'll own your accounts from brief to wrap.
- Running creator delivery end to end across multiple concurrent projects, keeping to timeline, budget and scope
- Leading negotiations, holding rates and managing usage, exclusivity and buyouts with confidence, working to the benchmarks set by the Associate Director
- Overseeing contracting and compliance, including UK and US disclosure and labelling requirements, escalating anything that needs legal input
- Managing content end to end, including briefing, review, amends, approvals and usage tracking, holding the quality line before anything goes live
- Building strong client relationships on your accounts, including setting expectations early on availability, rates and process so we're never overpromising
- Identifying risk early and coming prepared with solutions
Measurement and Reporting
- You'll be able to say what worked and why.
- Owning campaign reporting on your accounts, pulling performance data and turning it into a clear story rather than a screenshot of numbers
- Setting and tracking benchmarks so we know what good looks like on each client
- Using performance to shape future recommendations and to make the case for doing more.
- Identify key learnings and improvements to ways of working and processes, sharing these with the wider team and applying them to future projects.
Team
- You'll have support and you'll be expected to use it well.
- Managing the day to day workload of a shared Creator Partnership Assistant, briefing clearly, delegating properly and reviewing their output
- Feeding into their development alongside the Associate Director, who owns their reviews and progression
- Working closely with strategy, creative and production to keep creator work connected to the wider output
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HOW SUCCESS IS MEASURED
- Projects on your accounts delivered on time, on budget and to the standard Digi is known for, with positive client feedback and repeat briefs
- Growth in the depth and quality of our creator network, evidenced by relationships you've built and can call on
- Negotiated fair rates and terms that protect project margin
- Contribution to converted pitches where creators are a core part of the brief
- A well-supported, well-briefed Assistant who is visibly growing
WHO YOU ARE
- You'll have around 4+ years in creator, influencer or talent marketing, in an agency, talent agency or brand side, delivering campaigns end to end for real clients
- You have genuine creative instinct, you can build a casting rationale, contribute to a concept and hold your own in a brainstorm.
- You have a real feel for internet culture and the creator economy, and you're genuinely interested in the people in it
- You're commercially literate, you understand margin, scope and where money is made and lost on a project.
- You're a confident negotiator.
- You're client-facing and calm under pressure, with the judgement to know what to escalate and what to solve
- You have impeccable attention to detail
- You understand the US creator market as well as the UK, including how rates, representation and compliance differ
- You're comfortable with performance data and know what strong engagement actually looks like. Working knowledge of creator platforms like CreatorIQ, Modash or equivalent
- Some experience managing or mentoring someone more junior is a bonus, but the appetite for it matters more and we can support with any training required.
Fairy Inc is a diverse and inclusive workforce and we encourage anyone who fits the spec to apply. We operate a hybrid WFH/office model. We can make any reasonable accessibility adjustments and accommodations for successful candidates.
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